Kristine Kathryn Rusch

Business Musings: Expand Your Target Audience 2: Slow Growth (Branding/Discoverability)

  Writers always believe that they can become a bestseller if they only goose their sales properly. I actually had a brand-new writer scream at me once about this very thing. Back in the early days of Amazon’s Kindle, she had “sold” 50,000 copies of her only novel by giving it away for free. “I’ll take my 50,000 sales over your sales any day,” she […]

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Diving Preorder

I promised I’d let you all know when the next Diving novel, The Runabout, was available for preorder. You can now preorder the ebook on various platforms, and you can preorder the audiobook. You’ll either have to wait until September 22 to get your print copy or see if you can find a back issue of the May/June Asimov’s which has the entire novel inside. […]

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Free Fiction Monday: Controlling the Sword

Because he lost his arm in the war against Napoleon, Nicholas cannot return to Society. The ton will reject him. Now, he lives in solitude in his estate, claiming he prefers it.

Then a child arrives. A young boy who reminds him of his past. A boy who threatens his present. A boy who must be dealt with to ensure Nicholas’ own future.

“Controlling the Sword,” by World Fantasy Award-winning author Kristine Kathryn Rusch is free on this website for one week only.

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A Binge Reader’s Delight

If you’ve never tried the Diving series or if you haven’t yet sampled my Kristine Grayson Fates series or if you always wanted to try Fiction River, but never had time or if you like the stories you’ve read from the Uncollected Anthology and want to read more of them, then do I have a deal for you. (Imagine me twisting a handlebar mustache here.) […]

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Business Musings: How To Expand Your Target Audience 1: Choices (Branding/Discoverability)

Most writers—most businesses, in fact—believe that they must actively grow their audience. And that belief is a mistake.

In your writing business, as in all business, there is no one-size-fits-all model. That goes to everything from building a business to building a brand. Even if you’re in the same field as someone else, your business is different. What you do with that business is based entirely on your goals for that business.

Um, what? you might ask.

Yep, expanding an audience fits into your business goals, not just into branding. Change happens all the time in business, but growth happens only when a business actively pursues that growth….

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Free Fiction Monday: Homecoming

Fortan’s space mission ends ten years later (for him) and one hundred years later (for everyone else). He expects changes when he returns to the good old U.S. of A. He doesn’t expect to get arrested upon landing. He really doesn’t expect all the charges for back family support, considering he had no child or wife or girlfriend when he left.

He just left an enclosed environment that felt like prison. Will he go to actual prison for a crime he hasn’t committed?

“Homecoming,” by Hugo Award-winning author Kristine Kathryn Rusch is free on this website for one week only.

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Business Musings: How To Build A Brand 2: The Intermediate Stages (Branding/Discoverability)

So when I write these posts, I feel a deep frustration. Because my brand, in almost all of its forms, is extremely messy.

These posts, as I said from the beginning, are for me, writing to myself about all the various things I can do to improve my branding or, in most instances, take control of it.

If I were in the lucky position that most of you indies are in, I could define my Rusch brand from the beginning as something that spans genres, that uses a multitude of styles, that promises quality of a certain type, but never compromises on some things….

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Free Fiction Monday: Chameleon

The kids at school call Wilhelmina “Cry-Baby Witch.” Kinda true. At least about the witch part. But they don’t know that, and Willi still struggles to control her magic.

So, when she gets caught using her magic to help one of the animals in Mrs. Anderson’s room, Willi fears the worst. Because creepy Craig Maddson now knows Willi’s secret. She knows he plans to tell on her. But she has no idea how to stop him.

“Chameleon,” by World Fantasy Award-winning author Kristine Kathryn Rusch is free on this website for one week only.

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Recommended Reading List: June, 2017

Wow. I didn’t even have a reason to start up this list until mid-June, and I’ve been reading a lot of stuff. Most of the magazines I’ve read have been of the entertainment or self-help variety; no great articles in any of them. The books, well, the books were a disaster until June 15 or so. I read about a writer who had published a […]

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Business Musings: Define Your Target Audience: The Intermediate Stages (Branding/Discoverability)

In the past eight or so years since indie publishing took off, writers found that the commodity they lack the most is time. Time to write. Time to research. Time to read. Time to market. We get inundated daily with shoulds and have-tos. Someone is always so much more successful than we are, and they’re successful at something we’ve wanted for a long time. Then […]

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