First the news, then the analysis. Sourcebooks has changed the price of the Kindle and Nook editions of Wickedly Charming to free for just this week. (Sale ends 10/9.) So if you’ve been wanting to try my Grayson books, now is the time to do it.
Sourcebooks made Wickedly Charming free to promote the release of Utterly Charming this week, hoping to bump that book’s sales.
To my surprise, yesterday, the first day of the sale, Wickedly Charming hit the Kindle Bestseller list for all free books. Every since late yesterday, it’s been in the top 10.
I’ve said in my business blog that I’ve planned to do a loss leader for some time now. A loss leader is giving something away for free to encourage sales. I had planned to do it with WMG. But Sourcebooks beat us to it. So…I’m looking at this as an experiment. With Wickedly Charming so high in the rankings, I want to see the effect it has on the WMG books.
Twenty-four hours in, I can report that WMG has sold as many copies of the Kristine Grayson novels since the free book went live as WMG did last month. The free thing is working, and working quickly. The novels are of the same type as Wickedly Charming, sweet magical romances, more fantasy than romance. The biggest seller is the short story “The Charming Way” which says in the blurb that it inspired Wickedly Charming (and it did, too). In no way could anyone have read Wickedly Charming by the time we saw the first bump in sales. So some people are buying the books as they download the free book.
I know the bump in sales won’t be permanent, but some percentage will. What percentage, I have no idea.
The other short stories, two western romances and some plain old goofy stuff, aren’t selling nearly as well, although they’ve seen a bump too. (All short stories are 99 cents; both WMG novels are $4.99)
I’ll be interested to see what else happens, especially after the folks who downloaded the free book read it. I know that might take months. I still have free books on my Kindle that I downloaded last year and haven’t read. (A few of them published by Sourcebooks.) So the loss leader experiment begins, in a rather surprising way. Not only is the book free, but it’s in the top ten, which means that the readers who look for free stuff will find it easily. I’ll report more when I have news.
Oh, and if you like sweet, magical romances or goofy fantasy, then pick up your Kindle or Nook and download. Also, if you don’t have a Kindle or Nook, you can still download the free book for your desktop.