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	<title>Comments on: The Business Rusch: A Warning To All Writers Who Need Help Indie Publishing</title>
	<atom:link href="http://kriswrites.com/2012/08/29/the-business-rusch-a-warning-to-all-writers-who-need-help-indie-publishing/feed/" rel="self" type="application/rss+xml" />
	<link>http://kriswrites.com/2012/08/29/the-business-rusch-a-warning-to-all-writers-who-need-help-indie-publishing/</link>
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		<title>By: Marc Whipple</title>
		<link>http://kriswrites.com/2012/08/29/the-business-rusch-a-warning-to-all-writers-who-need-help-indie-publishing/comment-page-1/#comment-17357</link>
		<dc:creator>Marc Whipple</dc:creator>
		<pubDate>Mon, 17 Sep 2012 20:05:24 +0000</pubDate>
		<guid isPermaLink="false">http://kriswrites.com/?p=9156#comment-17357</guid>
		<description><![CDATA[&quot;Pro bono&quot; is a shorthand form of the Latin phrase &quot;pro bono publico,&quot; which of course translates to &quot;for the public good.&quot;

Because access to the courts is a key element of citizenship in a democracy, and because lawyers are expensive experts, we are expected to provide a certain level of service to the members of the public who cannot afford our services &lt;i&gt;pro bono&lt;/i&gt;. This is not for the benefit of the people who receive the services: it&#039;s for the benefit of &lt;i&gt;society.&lt;/i&gt; Because society &lt;i&gt;works&lt;/i&gt; better when people believe that they have some minimal access to the legal process even if they don&#039;t have a lot of money. And I both donate to legal aid funds and provide general information to members of the artistic community in that proud tradition.

However, saying that a for-profit private company which provides a service which nobody actually &lt;i&gt;needs&lt;/i&gt; is, in my opinion, rather an abuse of the concept. Sure, it wouldn&#039;t hurt for them to do a little charity work - which is what this would be - but saying that they are somehow obligated to do so is pushing it way too far, again in my opinion. Maybe that&#039;s reading more into your &quot;should&quot; than you intended, but that&#039;s what I took away from your use of the word.]]></description>
		<content:encoded><![CDATA[<p>&#8220;Pro bono&#8221; is a shorthand form of the Latin phrase &#8220;pro bono publico,&#8221; which of course translates to &#8220;for the public good.&#8221;</p>
<p>Because access to the courts is a key element of citizenship in a democracy, and because lawyers are expensive experts, we are expected to provide a certain level of service to the members of the public who cannot afford our services <i>pro bono</i>. This is not for the benefit of the people who receive the services: it&#8217;s for the benefit of <i>society.</i> Because society <i>works</i> better when people believe that they have some minimal access to the legal process even if they don&#8217;t have a lot of money. And I both donate to legal aid funds and provide general information to members of the artistic community in that proud tradition.</p>
<p>However, saying that a for-profit private company which provides a service which nobody actually <i>needs</i> is, in my opinion, rather an abuse of the concept. Sure, it wouldn&#8217;t hurt for them to do a little charity work &#8211; which is what this would be &#8211; but saying that they are somehow obligated to do so is pushing it way too far, again in my opinion. Maybe that&#8217;s reading more into your &#8220;should&#8221; than you intended, but that&#8217;s what I took away from your use of the word.</p>
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		<title>By: Marc Whipple</title>
		<link>http://kriswrites.com/2012/08/29/the-business-rusch-a-warning-to-all-writers-who-need-help-indie-publishing/comment-page-1/#comment-17356</link>
		<dc:creator>Marc Whipple</dc:creator>
		<pubDate>Mon, 17 Sep 2012 19:56:13 +0000</pubDate>
		<guid isPermaLink="false">http://kriswrites.com/?p=9156#comment-17356</guid>
		<description><![CDATA[TOS are often lifted wholesale by lazy website developers. This often has hilarious results: at least one major photographer&#039;s magazine (Not photography magazine, photographer magazine) has been called out for re-using a TOS that called for photographers to surrender copyrights in exchange for entering a contest. When they were called out, they immediately changed the TOS and apologized profusely, but it&#039;s a good example of how you can&#039;t trust TOS just because you trust the people who own the site.]]></description>
		<content:encoded><![CDATA[<p>TOS are often lifted wholesale by lazy website developers. This often has hilarious results: at least one major photographer&#8217;s magazine (Not photography magazine, photographer magazine) has been called out for re-using a TOS that called for photographers to surrender copyrights in exchange for entering a contest. When they were called out, they immediately changed the TOS and apologized profusely, but it&#8217;s a good example of how you can&#8217;t trust TOS just because you trust the people who own the site.</p>
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		<title>By: Marc Whipple</title>
		<link>http://kriswrites.com/2012/08/29/the-business-rusch-a-warning-to-all-writers-who-need-help-indie-publishing/comment-page-1/#comment-17355</link>
		<dc:creator>Marc Whipple</dc:creator>
		<pubDate>Mon, 17 Sep 2012 19:50:09 +0000</pubDate>
		<guid isPermaLink="false">http://kriswrites.com/?p=9156#comment-17355</guid>
		<description><![CDATA[Believe it or not, after &quot;Don&#039;t. Just, don&#039;t.&quot; the most important words in this post are these:

&quot;...or we will know people who have sued such and such company and lost their writing time down the rabbit hole of legal troubles.&quot;

Everybody &lt;i&gt;listen&lt;/i&gt; to the nice blogger lady. Guys, I am an extremely experienced intellectual property attorney. I&#039;ve sued infringers and contract-breachers ALL OVER THE WORLD. And I will tell you in so many words that if a controversy I am involved in hits a courtroom &lt;i&gt;I feel that I have utterly failed in my duty to my client.&lt;/i&gt;

Now, that isn&#039;t entirely fair. Every time I&#039;ve sued somebody it was because they just would not listen to reason and I &lt;i&gt;knew&lt;/i&gt; I was going to win and there was absolutely &lt;i&gt;zero&lt;/i&gt; chance I was going to lose, or at least the lawyer&#039;s equivalent of zero chance. (Think Fair Witness: &quot;Right this minute, it&#039;s white on this side. Won&#039;t promise it&#039;ll stay that way if I turn my head.&quot;) And, more importantly, I knew it would be worth it to win.

But the reason I feel this way is that the sad and honest truth is this: Even when you &quot;know&quot; you&#039;re going to win and you know that if you win you will both be awarded reasonable damages and you will be able to collect them - and them&#039;s big ifs - being involved in a lawsuit is &lt;i&gt;enormously&lt;/i&gt; frustrating. It&#039;s distracting and it&#039;s expensive and it&#039;s depressing because you are just constantly being reminded of the conflict through hostile and impenetrable communications. &lt;i&gt;You do not want to be in a lawsuit.&lt;/i&gt; I don&#039;t mean, &quot;You don&#039;t want to be in one if you can reasonably avoid it.&quot; I mean, &quot;You want to move heaven and earth and possibly some undefined metaphysical fundament upon which they jointly rest to stay out of one.&quot; 

This is the essence of that old saying I quoted before: &quot;Pay me a little now, or pay me a lot later.&quot; And you won&#039;t just be paying me. You&#039;ll be paying &lt;i&gt;yourself&lt;/i&gt;, or rather you&#039;ll be losing time and money and motivation that could be vastly better spent. That is why I fight so hard when I negotiate licenses: I want the other party to know that if they don&#039;t live up to their obligations they have &lt;i&gt;no chance&lt;/i&gt; in court, and therefore except for the aforementioned irrational types, the temptation to breach and say &quot;What are you going to do, sue me?&quot; will simply &lt;i&gt;not exist&lt;/i&gt;. That&#039;s why you need me. (Well, not me literally. People like me.) Not in case you have to sue. To make it so ridiculously impractical to sue, or so frightening to contemplate suit in the first place that the other side has an extremely large incentive to deal fairly.]]></description>
		<content:encoded><![CDATA[<p>Believe it or not, after &#8220;Don&#8217;t. Just, don&#8217;t.&#8221; the most important words in this post are these:</p>
<p>&#8220;&#8230;or we will know people who have sued such and such company and lost their writing time down the rabbit hole of legal troubles.&#8221;</p>
<p>Everybody <i>listen</i> to the nice blogger lady. Guys, I am an extremely experienced intellectual property attorney. I&#8217;ve sued infringers and contract-breachers ALL OVER THE WORLD. And I will tell you in so many words that if a controversy I am involved in hits a courtroom <i>I feel that I have utterly failed in my duty to my client.</i></p>
<p>Now, that isn&#8217;t entirely fair. Every time I&#8217;ve sued somebody it was because they just would not listen to reason and I <i>knew</i> I was going to win and there was absolutely <i>zero</i> chance I was going to lose, or at least the lawyer&#8217;s equivalent of zero chance. (Think Fair Witness: &#8220;Right this minute, it&#8217;s white on this side. Won&#8217;t promise it&#8217;ll stay that way if I turn my head.&#8221;) And, more importantly, I knew it would be worth it to win.</p>
<p>But the reason I feel this way is that the sad and honest truth is this: Even when you &#8220;know&#8221; you&#8217;re going to win and you know that if you win you will both be awarded reasonable damages and you will be able to collect them &#8211; and them&#8217;s big ifs &#8211; being involved in a lawsuit is <i>enormously</i> frustrating. It&#8217;s distracting and it&#8217;s expensive and it&#8217;s depressing because you are just constantly being reminded of the conflict through hostile and impenetrable communications. <i>You do not want to be in a lawsuit.</i> I don&#8217;t mean, &#8220;You don&#8217;t want to be in one if you can reasonably avoid it.&#8221; I mean, &#8220;You want to move heaven and earth and possibly some undefined metaphysical fundament upon which they jointly rest to stay out of one.&#8221; </p>
<p>This is the essence of that old saying I quoted before: &#8220;Pay me a little now, or pay me a lot later.&#8221; And you won&#8217;t just be paying me. You&#8217;ll be paying <i>yourself</i>, or rather you&#8217;ll be losing time and money and motivation that could be vastly better spent. That is why I fight so hard when I negotiate licenses: I want the other party to know that if they don&#8217;t live up to their obligations they have <i>no chance</i> in court, and therefore except for the aforementioned irrational types, the temptation to breach and say &#8220;What are you going to do, sue me?&#8221; will simply <i>not exist</i>. That&#8217;s why you need me. (Well, not me literally. People like me.) Not in case you have to sue. To make it so ridiculously impractical to sue, or so frightening to contemplate suit in the first place that the other side has an extremely large incentive to deal fairly.</p>
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		<title>By: Jami Gold</title>
		<link>http://kriswrites.com/2012/08/29/the-business-rusch-a-warning-to-all-writers-who-need-help-indie-publishing/comment-page-1/#comment-16713</link>
		<dc:creator>Jami Gold</dc:creator>
		<pubDate>Fri, 07 Sep 2012 17:17:48 +0000</pubDate>
		<guid isPermaLink="false">http://kriswrites.com/?p=9156#comment-16713</guid>
		<description><![CDATA[As I mentioned to you on Twitter, this situation gets even scarier. This company was at the RWA (Romance Writers of America) National Conference in July. They wore &quot;industry attendee&quot; badges, passed out cute, eye-catching swag with their company name (I have one and I later saw more swag in the &quot;goody room,&quot; free for the taking), introduced themselves to tons of romance authors, and made their company sound great--a one-stop shop for epublishing without the hassle.

And with the BNA as a client, they have it made as far as reputation. The BNA was a featured speaker at the 2010 RWA conference and &lt;strong&gt;everyone&lt;/strong&gt; in the romance genre recognizes her name and status. Romance authors would default to trusting them.

Please let me know if there&#039;s anything I can do to help spread the word about this. It sickens me that my fellow romance authors could be taken in by them.

I talked with them at breakfast one morning and they sounded great, helpful, author and service oriented. If they&#039;d asked to do a guest post on my blog about what e-services companies can do to help authors, I might not have checked into them deep enough to uncover these problems before saying yes. So I&#039;m feeling like I dodged a bullet. Yikes!]]></description>
		<content:encoded><![CDATA[<p>As I mentioned to you on Twitter, this situation gets even scarier. This company was at the RWA (Romance Writers of America) National Conference in July. They wore &#8220;industry attendee&#8221; badges, passed out cute, eye-catching swag with their company name (I have one and I later saw more swag in the &#8220;goody room,&#8221; free for the taking), introduced themselves to tons of romance authors, and made their company sound great&#8211;a one-stop shop for epublishing without the hassle.</p>
<p>And with the BNA as a client, they have it made as far as reputation. The BNA was a featured speaker at the 2010 RWA conference and <strong>everyone</strong> in the romance genre recognizes her name and status. Romance authors would default to trusting them.</p>
<p>Please let me know if there&#8217;s anything I can do to help spread the word about this. It sickens me that my fellow romance authors could be taken in by them.</p>
<p>I talked with them at breakfast one morning and they sounded great, helpful, author and service oriented. If they&#8217;d asked to do a guest post on my blog about what e-services companies can do to help authors, I might not have checked into them deep enough to uncover these problems before saying yes. So I&#8217;m feeling like I dodged a bullet. Yikes!</p>
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		<title>By: Kristine Kathryn Rusch</title>
		<link>http://kriswrites.com/2012/08/29/the-business-rusch-a-warning-to-all-writers-who-need-help-indie-publishing/comment-page-1/#comment-16658</link>
		<dc:creator>Kristine Kathryn Rusch</dc:creator>
		<pubDate>Thu, 06 Sep 2012 19:29:08 +0000</pubDate>
		<guid isPermaLink="false">http://kriswrites.com/?p=9156#comment-16658</guid>
		<description><![CDATA[You make it sound like I&#039;ve never been poor, Richard, or a struggling writer. I do know that if you save a dollar a day in a jar instead of spending it on coffee, you&#039;ll have five dollars at the end of the work week, and twenty dollars at the end of the month. If it costs $100 to do a cover, then within five months, you&#039;ll have saved enough to pay the flat fee. Stop being in such a hurry, learn how to manage money, and pay up front for services. Yeah, it means making some sacrifices. It might mean walking three miles to work instead of taking the bus, like I used to do to pay a lawyer a retainer so that I could get a divorce, but you can do it. The key is patience.]]></description>
		<content:encoded><![CDATA[<p>You make it sound like I&#8217;ve never been poor, Richard, or a struggling writer. I do know that if you save a dollar a day in a jar instead of spending it on coffee, you&#8217;ll have five dollars at the end of the work week, and twenty dollars at the end of the month. If it costs $100 to do a cover, then within five months, you&#8217;ll have saved enough to pay the flat fee. Stop being in such a hurry, learn how to manage money, and pay up front for services. Yeah, it means making some sacrifices. It might mean walking three miles to work instead of taking the bus, like I used to do to pay a lawyer a retainer so that I could get a divorce, but you can do it. The key is patience.</p>
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		<title>By: Larry Kollar</title>
		<link>http://kriswrites.com/2012/08/29/the-business-rusch-a-warning-to-all-writers-who-need-help-indie-publishing/comment-page-1/#comment-16639</link>
		<dc:creator>Larry Kollar</dc:creator>
		<pubDate>Thu, 06 Sep 2012 14:28:51 +0000</pubDate>
		<guid isPermaLink="false">http://kriswrites.com/?p=9156#comment-16639</guid>
		<description><![CDATA[Thanks. I&#039;m keeping it in my back pocket right now, just in case I find myself jobless. I suppose what I should do first is to generate a non-formatted MS Weird file, as a worst case, and see how long it takes to make it into a clean eBook. Then I&#039;ll know what to charge, based on the word/chapter/scene count and so forth, and can offer &quot;clean file&quot; discounts for those who make less work for me. ;-)]]></description>
		<content:encoded><![CDATA[<p>Thanks. I&#8217;m keeping it in my back pocket right now, just in case I find myself jobless. I suppose what I should do first is to generate a non-formatted MS Weird file, as a worst case, and see how long it takes to make it into a clean eBook. Then I&#8217;ll know what to charge, based on the word/chapter/scene count and so forth, and can offer &#8220;clean file&#8221; discounts for those who make less work for me. <img src='http://kriswrites.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
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		<title>By: Richard "Serack"</title>
		<link>http://kriswrites.com/2012/08/29/the-business-rusch-a-warning-to-all-writers-who-need-help-indie-publishing/comment-page-1/#comment-16638</link>
		<dc:creator>Richard "Serack"</dc:creator>
		<pubDate>Thu, 06 Sep 2012 14:10:05 +0000</pubDate>
		<guid isPermaLink="false">http://kriswrites.com/?p=9156#comment-16638</guid>
		<description><![CDATA[&quot;As for percentage services, yeah, you can do anything with the proper limitations. But in a blog like this, it’s easier to say avoid them all and pay a flat fee than it is to use all the various qualifiers that we need to make the service work. And even then, you have to watch out for those miscellaneous clauses that say, in effect, never mind all that came before. So stick with flat fees. It’s just safer.&quot;

This attitude refuses to acknowledge that some aspiring indy writers that could find your advice helpful may have severe difficulty paying up front capital for these services.  Maybe they should get a loan from their parents.  (sorry that last line was a little unfair, but I think it might drive the point home concisely.)   

I fear that by not acknowledging this, the people that I hope find your blog post via the link I made in the writers forum I frequent may feel excluded from its full intended value as a result of their financial position.]]></description>
		<content:encoded><![CDATA[<p>&#8220;As for percentage services, yeah, you can do anything with the proper limitations. But in a blog like this, it’s easier to say avoid them all and pay a flat fee than it is to use all the various qualifiers that we need to make the service work. And even then, you have to watch out for those miscellaneous clauses that say, in effect, never mind all that came before. So stick with flat fees. It’s just safer.&#8221;</p>
<p>This attitude refuses to acknowledge that some aspiring indy writers that could find your advice helpful may have severe difficulty paying up front capital for these services.  Maybe they should get a loan from their parents.  (sorry that last line was a little unfair, but I think it might drive the point home concisely.)   </p>
<p>I fear that by not acknowledging this, the people that I hope find your blog post via the link I made in the writers forum I frequent may feel excluded from its full intended value as a result of their financial position.</p>
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		<title>By: Kristine Kathryn Rusch</title>
		<link>http://kriswrites.com/2012/08/29/the-business-rusch-a-warning-to-all-writers-who-need-help-indie-publishing/comment-page-1/#comment-16590</link>
		<dc:creator>Kristine Kathryn Rusch</dc:creator>
		<pubDate>Wed, 05 Sep 2012 04:47:40 +0000</pubDate>
		<guid isPermaLink="false">http://kriswrites.com/?p=9156#comment-16590</guid>
		<description><![CDATA[Steven, pro bono is pretty rare in business. It&#039;s rare in the law as well. Take a look at my blog on Promotion. It should answer most of your questions here. http://kriswrites.com/2011/04/06/the-business-rusch-promotion/]]></description>
		<content:encoded><![CDATA[<p>Steven, pro bono is pretty rare in business. It&#8217;s rare in the law as well. Take a look at my blog on Promotion. It should answer most of your questions here. <a href="http://kriswrites.com/2011/04/06/the-business-rusch-promotion/" rel="nofollow">http://kriswrites.com/2011/04/06/the-business-rusch-promotion/</a></p>
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		<title>By: JJBrannon</title>
		<link>http://kriswrites.com/2012/08/29/the-business-rusch-a-warning-to-all-writers-who-need-help-indie-publishing/comment-page-1/#comment-16584</link>
		<dc:creator>JJBrannon</dc:creator>
		<pubDate>Wed, 05 Sep 2012 01:51:52 +0000</pubDate>
		<guid isPermaLink="false">http://kriswrites.com/?p=9156#comment-16584</guid>
		<description><![CDATA[Pertaining to contract riders, Janis Ian explained it in a magazine article and on her website more than a decade ago.

Riders 101:

http://www.janisian.com/reading/riders.php

Never to late to review since it recapitulates the lesson/nail KKR has been hammering --  read and understand the contract.

Warning flags should be heeded.

JJB]]></description>
		<content:encoded><![CDATA[<p>Pertaining to contract riders, Janis Ian explained it in a magazine article and on her website more than a decade ago.</p>
<p>Riders 101:</p>
<p><a href="http://www.janisian.com/reading/riders.php" rel="nofollow">http://www.janisian.com/reading/riders.php</a></p>
<p>Never to late to review since it recapitulates the lesson/nail KKR has been hammering &#8212;  read and understand the contract.</p>
<p>Warning flags should be heeded.</p>
<p>JJB</p>
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		<title>By: Steven M. Moore</title>
		<link>http://kriswrites.com/2012/08/29/the-business-rusch-a-warning-to-all-writers-who-need-help-indie-publishing/comment-page-1/#comment-16577</link>
		<dc:creator>Steven M. Moore</dc:creator>
		<pubDate>Tue, 04 Sep 2012 20:35:47 +0000</pubDate>
		<guid isPermaLink="false">http://kriswrites.com/?p=9156#comment-16577</guid>
		<description><![CDATA[Hello Kristine and all commenters,
Thanks for the informative post and interesting discussion.  I might have missed it above, but here&#039;s a view from an introverted author who&#039;s not an expert on PR and marketing:  There are reliable and trustworthy places that can help authors with this.  I&#039;m tempted but cannot afford their plans.  It&#039;s all I can do to pay for my website upgrades and cover designs and eBook formatting (yes, I know, I can do the latter myself, but it&#039;s inexpensive and allows me more time to write).  In fact, I&#039;d give my books away or sell them on the cheap, but I need to recover these costs.
My take is that some of these reliable and trustworthy places should offer a pro bono option.  It&#039;s akin to the difference between buying and leasing a car and many other things (e.g. dealing with lawyers).  If a firm is vetted, what&#039;s the problem?  Maybe the problem is with the idea of pro bono?
Nevertheless, I certainly wouldn&#039;t let any firm, no matter how reliable, write my content.  How and what I write is my brand.
All the best,
Steve]]></description>
		<content:encoded><![CDATA[<p>Hello Kristine and all commenters,<br />
Thanks for the informative post and interesting discussion.  I might have missed it above, but here&#8217;s a view from an introverted author who&#8217;s not an expert on PR and marketing:  There are reliable and trustworthy places that can help authors with this.  I&#8217;m tempted but cannot afford their plans.  It&#8217;s all I can do to pay for my website upgrades and cover designs and eBook formatting (yes, I know, I can do the latter myself, but it&#8217;s inexpensive and allows me more time to write).  In fact, I&#8217;d give my books away or sell them on the cheap, but I need to recover these costs.<br />
My take is that some of these reliable and trustworthy places should offer a pro bono option.  It&#8217;s akin to the difference between buying and leasing a car and many other things (e.g. dealing with lawyers).  If a firm is vetted, what&#8217;s the problem?  Maybe the problem is with the idea of pro bono?<br />
Nevertheless, I certainly wouldn&#8217;t let any firm, no matter how reliable, write my content.  How and what I write is my brand.<br />
All the best,<br />
Steve</p>
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