Business Musings: Brand Image (Branding/Discoverability)

The publishing industry has been shifting since 2009. Indie publishing has become a force since 2011 or so. At first, we writers made our work available, but the things that worked six years ago don’t work now. The problem is that the marketing gurus for writers are just other writers with an okay idea. As I’ve said all along, we writers must accept that we’re […]

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Business Musings: Brand Identity (Branding/Discoverability)

Brand Identity is how you want customers to perceive your brand. Right now, remember, we’re dealing with building the brand. So you get to think about how you want that brand to be perceived. You need to imagine your target as you develop your brand identity. What do you want your target audience to think about your brand?

Let’s start wide with the overall steps to building a brand identity, and then I’ll refine for writers.

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Business Musings: Define Your Target Audience: The Early Stages (Branding/Discoverability)

  I love this blog. I love it because you readers make it so much better with your questions and comments. Last week, I wrote about the early stages of building a brand.  In that post is something that seems pretty straightforward to me—define your target audience. Some of you remarked in the email and the comments that you’ve been struggling with this one thing […]

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Business Musings: How To Build A Brand: The Early Stages (Branding/Discoverability)

When I do marketing posts, they tend to freak my loyal readers out. Sometimes, the posts freak me out too. What writers want from marketing blogs are simple suggestions that boil down to this: Do x, y, and z, and you’ll get these fantastic results! Only it doesn’t work that way. Or rather, it doesn’t work that way for everyone. I’m writing this on Sunday, […]

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Business Musings: Types of Brands (Branding/Discoverability)

I’ve been talking to myself lately. Actually, I’ve been talking back to podcasts, vlogs, and emails. Ever since I said I would be doing a series on branding, I’ve gotten links to great branding tips. (Please, keep them coming.) Every single link I received that dealt with branding from a writer’s perspective talked about cover branding. Lots of great information in each and every one […]

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Business Musings: The Ideas of A Cold-Fogged Brain (Discoverability Again)

I feel like I’ve been on a particularly grueling business trip, and am slowly recalibrating back into my office. I worked very hard in the front part of April as I prepared for the science fiction writing workshop I ran here on the Oregon Coast. Then the workshop happened. Lots of great discussions, great questions, great stories, and dedicated work later, we finished…and I got […]

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Business Musings: Writers, Scam Artists, Agents, And More (Sigh)

Just when I thought it was safe to get back into the water… I’m editing a lot these days. I only edit short fiction projects. Anthologies, anthology series (Fiction River), the occasional nonfiction book, and some magazines. I’m also consulting with the fine folks at WMG Publishing, because they’ll be handling the contracts for the revival of Pulphouse next year. Dean’s vision for Pulphouse includes […]

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Business Musings: Found It!

I’ve been poking, poking, poking trying to find the new topic that will send newer writers, particularly indie writers, into high dudgeon. Topics like that expose the current myths and traps that writers can find themselves in. I was beginning to think we had hit that point in the indie cycle where the writers had spread out and didn’t have the same assumptions or were […]

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Business Musings: Mushroom Publishers And The Tsunami of Crap

So much of the writing advice we get comes from a set of assumptions that are no longer true. I’m not sure if they were ever true. But that’s for another blog post. (Or maybe I’ve written that post already.) Anyway, the assumption is that our culture is monolithic, that we all read the same books, and we’re all influenced by the same writers. Maybe […]

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Business Musings: Newsletters and Discoverability

I promised in the comments of last week’s blog that I’d write about newsletters. Except for mentions and brief discussion in blogs on other topics, I really haven’t discussed newsletters much. In my book Discoverability, I list newsletters as one of the minimal things a writer should do (in addition to a static website and a book publication list) so that readers can find the […]

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