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Kristine Kathryn Rusch » Business Rusch

The Business Rusch: The Book Trade

The Business Rusch: The Book Trade Kristine Kathryn Rusch    It’s amazing how hindsight makes things clearer. Actually, the changes in publishing have brought a lot of things into focus for me. Then I think about those things, and remember conversations or moments when I felt simply astounded at something, but let it pass, not realizing its significance. Let me explain. On January 13, the chief executive at Faber, Stephen Page, had an essay in The Guardian. I noted in a blog a few weeks ago that Page’s clearheadedness startled me, particularly when so many in traditional publishing have done everything they can to obfuscate the changes in the publishing world—and their own culpability (and obligations) in that change. In his essay, Faber listed several things he believes traditional publisher must do to stay in business. … Read entire article »

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The Business Rusch: Readers

The Business Rusch: Readers Kristine Kathryn Rusch As we came into the new year, I evaluated—as I always do—the things I do as part of my business. My business, for those of you who don’t know, is writing. I have been a published writer since I was sixteen years old. I have made a living at writing since I was in my early twenties, first with nonfiction and then with fiction. Along the way, I’ve also owned two publishing companies, been an advisor to several more, and worked for half a dozen of them in some non-writing capacity. That doesn’t count the hundreds of publishing companies I have worked with as a writer. My writing is my career. I have made the majority of my living in traditional publishing. But I have also seen … Read entire article »

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The Business Rusch: Bestseller Lists and Other Thoughts

The Business Rusch: Bestseller Lists and Other Thoughts Kristine Kathryn Rusch On Tuesday, in my morning business reading, I came across a rather startling statistic: the claim that it only took 20,000 sales of paper books to hit the paper bestseller lists. I’m also assuming the statistic means paper; it might mean that it takes 20K to hit any bestseller list, which is still shockingly low, if you think about it. Now, I have no way to verify this statistic. It comes from a deliberately anonymous source in the middle of a PandoDaily article on the future of publishing. However, reading the entire post makes me think that Anonymous here truly is in publishing and truly does know of what he/she speaks. It also confirms a sense I’ve been having for a while, but … Read entire article »

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The Business Rusch: Why Not?

The Business Rusch: Why Not? Kristine Kathryn Rusch On TV’s most popular drama series, NCIS, the main character, Leroy Jethro Gibbs, walks through the office, and if he hears a stupid statement, he slaps the speaker on the back of the head. Now, this is fiction, mind you. In any real office, military or not, he’d probably be fired, brought up on charges, or forced to have sensitivity training. But that’s not my point. My point is: I can relate. I walk past writer after writer after writer, and as I hear what comes out of their mouths, I want to slap some sense into them. Because words don’t seem to be working. Which is odd, considering that writers use words as their stock in trade. The biggest problem writers have as a class isn’t that they … Read entire article »

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The Business Rusch: Writers: Will Work For Cheap

The Business Rusch: Writers: Will Work For Cheap Kristine Kathryn Rusch Here’s something that has nagged at me since the start of the indie publishing revolution: writers—published writers—dismissing money as a factor in publishing their work. The argument goes like this: Traditionally Published Writer A says she’ll never self-publish. When told that her $5000 advance is the only money she’ll make on that book, she shrugs and says, “I’ll sell more copies if I go traditional,” as if that’s a fact rather than a supposition.  And even if she does sell more copies of the book through her traditional publisher than she would in the same period of time if she published the same book herself, the traditional publisher will take the book out of print after a year or two. The indie … Read entire article »

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The Business Rusch: The Holiday Surprise

The Business Rusch: The Holiday Surprise Kristine Kathryn Rusch  I’m starting this column on Boxing Day because I’m absolutely and utterly buried. December had a lot of real life bumps, including illness, spousal illness, more estate stuff, and some other business things that got in the way of writing. And you should realize: Usually nothing gets in the way of my writing, so these things were severe. Anyway, I know you folks don’t normally care about my writing method on these columns, but today it’s relevant. Because as I went through my morning routine, I learned a few things. First Amazon UK announced that the Kindle was their top-selling item this Christmas season. Not only that, it was the top gift-wrapped item this season—a detail I love. (How many brick-and-mortar retailers can tell you … Read entire article »

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The Business Rusch: The Halo Effect

The Business Rusch: The Halo Effect Kristine Kathryn Rusch In October, my novel Wickedly Charming had a one-week e-book promotion. The book was free to e-book buyers on the big sites (Amazon, Barnes & Noble, iBookstore) for one week only. This promotion wasn’t my idea. Instead, my publisher Sourcebooks set up the promotion with the e-stores. I only found out about it because my short story e-book, The Charming Way, sold dozens of copies in one day.  Before that, The Charming Way sold maybe a dozen copies in one month.  WMG Publishing published The Charming Way, and all of the Grayson backlist that I control. (Kensington still won’t release the rights on two out-of-print books.)  And because I’m working closely with WMG, I get to see their numbers in real time. I confess, I’m … Read entire article »

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The Business Rusch: Traditional Publishing and Its Suppliers

The Business Rusch: Traditional Publishing & Its Suppliers Kristine Kathryn Rusch  My posts over the past few weeks have elicited quite a few comments, in person, in e-mail and in the comments section, that go like this: “How can traditional publishers treat writers like that? This is clearly a sign of a decaying business.” Naw. It’s a sign that writers still don’t understand how they fit in the traditional publishing model. In a post two weeks ago, I talked about the ways that writers’ books get mishandled. I mentioned the American publication of my novel Hitler’s Angel (for the full sad story, click here), and I mentioned several other missteps. Since I wrote that piece, I read an excellent article in the October 2011 issue of Vanity Fair by Keith Gessen, the founder of n … Read entire article »

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