The Business Rusch: All Good Things

April marks the fifth anniversary of this blog. Not of the Business Rusch, exactly, but of me writing every Thursday about business or writing or something to do with publishing. Five years at 52 weeks per year at about 3,000 to 4,000 words per blog. That’s damn near a million words about various topics, more than some business writers have written in their entire careers. […]

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The Business Rusch: Generational Divide

When I was taking classes in the craft of fiction, everyone—from established professional writers to English professors—recommended that a writer never ever say that a character looked like a famous actor. No “he resembled a young Orson Welles” or “she dressed like Claudette Colbert.” Not only was it lazy writing—the Gurus said—but, more importantly, there was no way for your reader to know exactly what […]

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The Business Rusch: Stand Up For Yourself

A few weeks ago, at our weekly professional writers lunch, a writer mentioned a private listserve he’s on with other writers, all of whom are traditionally published. According to him, that list has been discussing an abusive editor, one who is tearing apart her bestsellers, making them revise their books repeatedly while telling them that they don’t know how to write. I have been an […]

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The Business Rusch: How To Measure Success (Discoverability Part The Last)

Even though I posted a business blog on Tuesday, I couldn’t let a Thursday go by without a blog post. Especially since this week marks the fifth anniversary of the Business Rusch (and the business blog that came before it, The Freelancer’s Survival Guide). Yep, I’ve hit every single Thursday for five years, without a miss. Two-hundred-and-sixty posts. That, my friends, is success. But, weirdly […]

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The Business Rusch: Surprise! (Discoverability Part What The…?)

Yes, it’s Tuesday. Yes, the Business Rusch usually appears on Thursday. And that’s the point. I caught you off-guard. I broke the regular weekly schedule, and made some of you take notice. The rest of you, who will discover this on Thursday or on the weekend, won’t be as surprised. Or maybe you will, wondering what the heck I’m doing, messing with the schedule of […]

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The Business Rusch: Publicity Campaigns (Discoverability Part 14)

As I started this post on a Monday night over two weeks ago, my Kris DeLake novel, A Spy To Die For, ranked #1 on two Amazon bestseller lists. Both are subgenre lists: 1. Kindle Store > Kindle eBooks > Romance > Science Fiction 2. Books > Romance > Science Fiction And #6 in another: Kindle Store > Kindle eBooks > Mystery, Thriller & Suspense […]

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The Business Rusch: When The Old Ways Work (Discoverability Part 13)

Yeah, yeah, I was pretty disparaging of the old ways to promote books back fifteen weeks ago, when I was just digging into this series. And there’s a good reason to disparage the way Things Have Always Been Done. But here’s the catch: The old ways work. Occasionally. Sometimes. When done right. They usually aren’t done right. In fact, most places—including traditional publishers—use all the […]

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The Business Rusch: Samples (Discoverability Part 12)

 Every now and then, indie writers erupt into discussions of price.  Writers remain convinced—no matter how much logic you show them—that readers won’t buy a book written by a new writer unless that book is cheap. If that statement were true, then traditional publishing would not exist. Traditional publishing—as long as it has been around—has sold books by new writers at the same price as […]

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The Business Rusch: With A Little Help From My Friends (Discoverability Part 11)

When we set up the anthology workshop that we held last week, Dean Wesley Smith told everyone that they would have a great opportunity to network. After all, 50 professional writers whose work runs the gamut of the fiction genres would be there from all over the world. A few of the new attendees worried about that admonition because, as introverts, being in a new […]

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The Business Rusch: Social Media Part 2 (or Discoverability Part 10 continued)

Boy, there are a lot of misconceptions among writers about social media and a few of those misconceptions cropped up in last week’s post. If you haven’t read last week’s post, please do so now, because I’m not going to recap in this post. I’m just going to continue forward. First, the misconceptions (or at least those as of the weekend before this post goes […]

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