The Business Rusch: Social Media (Discoverability Part 10)

 As I got deep into this discoverability series, I promised that I would examine marketing strategies from passive to active. I have to abandon that promise now, because most everything we’ll discuss from here on out will be active. By active, I mean you’ll have to do something—write something, design something, or pay for something—and you’ll have to do it several times. You had to […]

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The Business Rusch: Blogs, Guest Blogs, and Blog Interviews (Discoverability Part 9)

 Before I get too deep in this week’s blog post, I’m going to point out a few things of my own that will be part of future blog posts (and also touch upon past posts). First, I’m participating in the first of three book bundles. This kind of bundle (there are several other kinds, which we’ll discuss) combines the fan bases of eight different writers. […]

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The Business Rusch: More Passive Marketing (Discoverability Part 8)

 This week, Hugh Howey put a funny post on his website. Titled “One-Man Operation,” Hugh’s post profiles—if you want to call it that—the man who runs Nautilis Publishing in Taiwan. Nautilis publishes Hugh, and according to the post, has existed since 2010, and has done two books per year. They’re always bestsellers. Hugh says his book has sold 50,000 copies in Taiwan alone. Apparently, the […]

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The Business Rusch: Marketing And Readers (Discoverability Part Who Knows)

Here’s the great thing about writing this nonfiction series in public: you folks let me know when I’m not being clear or if there’s something I need to explain. I’ve worked in so many aspects of business, and owned so many different kinds of companies, that some of the knowledge I have which I take for granted most people don’t understand at all. This past […]

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The Business Rusch: Pricing Part 2 Or (Discoverability Part 7 Continued)

 As expected, I couldn’t answer e-mails or work long on my blog last week. I may take that tactic this week as well, because you folks had a much better conversation in the comments than you would have had with me involved. Besides, I don’t like talking about pricing. Yet here I go with the second part of this series. Some of you e-mailed me […]

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The Business Rusch: Pricing (Discoverability Part 7)

 I dread writing this blog. Every time I discuss price, free, or discounts, I get carpet-bombed by people who treat price like a religion. Whether that price is free, a 99-cent e-book, or a $45 hardcover, writers seem to “know” what price is too much and what the market will bear. They base this knowledge, not on a study of pricing, but on their gut […]

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The Business Rusch: Branding (Discoverability Part 6)

Last week, I got taken to task all over writer communities on the internet (and probably in writers’ group meetings as well) for telling writers with only one or two books out not to worry about promotion. The response I got in the comments to last week’s blog were mild compared to the vitriol my poor name got subjected to on the private message boards. […]

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The Business Rusch: In The Beginning (Discoverability Part 5)

Alert American music fans monitoring social media in the wee hours of Friday, December 13th, became—for a few hours anyway—the most newsworthy fan base in the world. Somewhere around midnight on either Thursday or Friday depending on the time zone,  Beyoncé—in the words of Consequence of Sound’s editor-in-chief Michael Roffman —“simply uploaded her fifth, eponymous-titled album to iTunes, complete with 17 videos to accompany the album’s […]

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The Business Rusch: A Paradigm Shift (Discoverability Kinda)

As many of you already know, I write out of order. It is, perhaps, the most irritating part of my own writing process—at least to me. Fortunately, this new world of publishing really works for someone like me. Everything I write is not set in stone. I can move the pieces around when I’m done. Why am I starting like this? The clue is in […]

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The Business Rusch: The Old Ways Part 2 (or Discoverability Part 4 Continued)

Last week, I wrote a blog about the way traditional publishers market bestselling books. Most writers, indie published and traditionally published, mimic what traditional publishers do for their bestsellers. Unfortunately, traditional publishers put very little thought into their promotions. As long-time traditionally published bestseller (who happened to be a salesman before he became a writer) stated in his response to last week’s blog: Publishing is […]

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