The Business Rusch: The Old Ways (Discoverability Part 4)

Here’s how writers decide to market their books: They read blogs and articles, which tell them the best thing to do. Or, they mimic what they’ve seen other authors do. Or, they try to act like big traditional publishers, by funding their own book tours and doing signings. I’d say that’s no way to run a business, but honestly, that’s how traditional publishers have run […]

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The Business Rusch: The Fierce Urgency of Now (Discoverability Part 3)

 We’re all familiar with the “fierce urgency of now.” We have experienced it all of our lives. It’s that feeling that we have to have something or have to do something right now or we’ll lose the chance. When it comes to buying something, “the fierce urgency of now” used to drive our purchasing life. Back in the days of brick-and-mortar stores only, back in […]

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The Business Rusch: The Helpful Reader (Discoverability Part Two)

I publish this blog late on Wednesday night my time so that readers have the blog on Thursday. In the United States, this Thursday is our annual day set aside for giving thanks. Before I start this blog, let me give thanks for all of you. You’ve come to this blog on a regular basis for years now, and I greatly appreciate it. Thank you. […]

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The Business Rusch: Advertising, Print Editions, and Traditional Publishing (Discoverability Part One)

 The latest buzz word in the publishing industry is “discoverability.” Everyone’s worried about the “mountain of crap” that self publishing will (has?) brought into the industry—including self published authors. Everyone ignores two important facts: one person’s crap is another person’s beloved book, and publishing has always produced books in great volume. The newly merged Penguin Random House (or Randy Penguin as one of my favorite […]

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The Business Rusch: Storytelling

I really hate the term “writer.” It’s not accurate. Yeah, I’m a writer. But honestly, what I really am is a storyteller.  I tell stories, and I use fiction on the page (digital or paper) as my medium. I mention this, because for the past few weeks, I’ve been doing a lot of reading and I’ve also been doing a lot of teaching. I’ve helped […]

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The Business Rusch: Reality Check

 The beginning of November marks the start of the holiday season here in the United States. Right after Halloween, retailers pretend that they’re helping everyone decide what to buy for Thanksgiving meals, but in reality, they’re trying to get customers into the stores for the day after Thanksgiving or Black Friday. For writers, November 1 marks the beginning of NaNoWriMo, or National Novel Writing Month. […]

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The Business Rusch: Unintended Consequences

I am completely overwhelmed. Not because I just finished teaching a week-long workshop. Not because one of my novels decided to become triplets. Not because it’s about to become November. Because I have too much to read. Seriously. I preorder a lot of books, and pick up the rest from my favorite local bookseller. One week before the workshop, I put a spending freeze on […]

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The Business Rusch: Priests and Mathematicians

 I’m a political junkie. I read everything on politics I can get my hands on—and no, I will not allow political discussions on my blog. This is a politics-free zone. So if you put your political viewpoints in the comments, I will not approve that post. I start this way, because this blog post comes from one of the Washington Post’s political bloggers. Chris Cillizza […]

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The Business Rusch: Carrots And Sticks

Once upon a time, maybe five years ago, I used to wake up and figure in my head which deadlines I needed to tackle that day. The most critical, the hardest, or the ones with the most cache/money/interest always got put in line first, and then I would build everything else around those. I had several systems for this, including one on my paper calendar, […]

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The Business Rusch: Standards

The best essay I’ve read so far this week comes from fantasy writer Tom Simon using his H. Smiggy McStudge persona. H. Smiggy McStudge writes little posts called “Told By An Idiot,” and whoa boy, it gets a bit pointed from there. This week’s takes on a head-shaking post on the Huffington Post by someone named Dr. Jim Taylor (really, that’s his byline), an adjunct […]

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