Kristine Kathryn Rusch

Archive for the 'Business Rusch' Category

The Business Rusch: Marketing And Readers (Discoverability Part Who Knows)

Here’s the great thing about writing this nonfiction series in public: you folks let me know when I’m not being clear or if there’s something I need to explain. I’ve worked in so many aspects of business, and owned so many different kinds of companies, that some of the knowledge I have which I take […]

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The Business Rusch: Pricing Part 2 Or (Discoverability Part 7 Continued)

 As expected, I couldn’t answer e-mails or work long on my blog last week. I may take that tactic this week as well, because you folks had a much better conversation in the comments than you would have had with me involved. Besides, I don’t like talking about pricing. Yet here I go with the […]

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The Business Rusch: Pricing (Discoverability Part 7)

 I dread writing this blog. Every time I discuss price, free, or discounts, I get carpet-bombed by people who treat price like a religion. Whether that price is free, a 99-cent e-book, or a $45 hardcover, writers seem to “know” what price is too much and what the market will bear. They base this knowledge, […]

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