Business Musings: How To Expand Your Target Audience 1: Choices (Branding/Discoverability)

Most writers—most businesses, in fact—believe that they must actively grow their audience. And that belief is a mistake.

In your writing business, as in all business, there is no one-size-fits-all model. That goes to everything from building a business to building a brand. Even if you’re in the same field as someone else, your business is different. What you do with that business is based entirely on your goals for that business.

Um, what? you might ask.

Yep, expanding an audience fits into your business goals, not just into branding. Change happens all the time in business, but growth happens only when a business actively pursues that growth….

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Free Fiction Monday: Homecoming

Fortan’s space mission ends ten years later (for him) and one hundred years later (for everyone else). He expects changes when he returns to the good old U.S. of A. He doesn’t expect to get arrested upon landing. He really doesn’t expect all the charges for back family support, considering he had no child or wife or girlfriend when he left.

He just left an enclosed environment that felt like prison. Will he go to actual prison for a crime he hasn’t committed?

“Homecoming,” by Hugo Award-winning author Kristine Kathryn Rusch is free on this website for one week only.

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Free Fiction Monday: Chameleon

The kids at school call Wilhelmina “Cry-Baby Witch.” Kinda true. At least about the witch part. But they don’t know that, and Willi still struggles to control her magic.

So, when she gets caught using her magic to help one of the animals in Mrs. Anderson’s room, Willi fears the worst. Because creepy Craig Maddson now knows Willi’s secret. She knows he plans to tell on her. But she has no idea how to stop him.

“Chameleon,” by World Fantasy Award-winning author Kristine Kathryn Rusch is free on this website for one week only.

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Recommended Reading List: June, 2017

Wow. I didn’t even have a reason to start up this list until mid-June, and I’ve been reading a lot of stuff. Most of the magazines I’ve read have been of the entertainment or self-help variety; no great articles in any of them. The books, well, the books were a disaster until June 15 or so. I read about a writer who had published a […]

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Business Musings: Define Your Target Audience: The Intermediate Stages (Branding/Discoverability)

In the past eight or so years since indie publishing took off, writers found that the commodity they lack the most is time. Time to write. Time to research. Time to read. Time to market. We get inundated daily with shoulds and have-tos. Someone is always so much more successful than we are, and they’re successful at something we’ve wanted for a long time. Then […]

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A Preorder, A Nifty Anthology, and Some Great Reading (Plus A Time-Limited Deal)

Okay, that’s a long title. But I couldn’t come up with anything pithy. As I type this, explosions shaking my house. Not because I’m in some kind of danger or because something bad has happened, but because I live in a tourist town. Here in the States, it’s our national holiday, the Fourth of July, which Americans have celebrated with fireworks since our founding. I […]

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Free Fiction Monday: The Dead Line

Andersonville. The name strikes horror in the memory even now. But before Lieutenant Nathaniel Garrison lost two years of his life to that place, he fell in love with a beautiful Confederate—and married her at the exact wrong moment.

Even fifty years later, he hears her voice.

Then, on the Titanic’s sister ship, the Olympic, he sees something he shouldn’t, something that brings back everything: the war, the loss. The woman herself.

“The Dead Line,” by New York Times bestselling author Kristine Kathryn Rusch is free on this website for one week only.

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Business Musings: Brand Loyalty 2 (Branding/Discoverability)

Marketing firms, economics departments in universities, and many high-end retailers spend a lot of time thinking about how to build brand loyalty. As I researched this piece, I found articles that promised 11 ways to build brand loyalty! 15 ways to build brand loyalty! 5 ways to build brand loyalty! And so on. Most of these ways are completely different from each other, and have little to do with each. Most of the people writing about brand loyalty online are doing so to get you to hire them to build your brand. Ignore all that. I’m going to.

Instead, I’m going to focus on a few ways that show up in all of the articles, and then I’ll tailor those ways to writers.

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Free Fiction Monday: Petra and the Blue Goo

Petra loves books. And she loves her job at Nuovo Italiano Rare Books Library. So when a group of Bathybobles threatens to destroy those precious books—and to win a game, no less—Petra must stop them.

Once she gets the slime out of her eyes, of course.

“Petra and the Blue Goo,” by Hugo Award-winning author Kristine Kathryn Rusch is free on this website for one week only.

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Business Musings: Brand Loyalty 1 (Branding/Discoverability)

Brand loyalty—name loyalty—is something that we writers desire, but it’s not something that we can simply will into being. And it certainly doesn’t come about by bribing your reader.

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