Business Musings: Expand Your Target Audience 3: Aggressive Growth (Branding/Discoverability)

  Here’s the surprising post. Many of you who read this blog regularly probably think that I’m opposed to major marketing campaigns. I’m not. I’m opposed to them when they’re done incorrectly. What’s incorrectly? Pretty much everything you see from traditional publishing to most indies. You have to look outside of publishing to see how to do a smart, aggressive growth campaign designed to grow […]

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Free Fiction Monday: The Most Recent Madame Fortuna

Carol grew up with the carnival and its attractions. Like the fortune teller: Madame Fortuna. Now Carol runs carnivals and their employees, including Madame Fortuna. When the screaming begins, Carol doesn’t need a fortune teller to predict trouble. She can do that all on her own. Fixing the problem, however, might take a magic touch. “The Most Recent Madame Fortuna,” by New York Times bestselling author Kristine […]

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Free Fiction Monday: Jury Duty

Pamela Jackson’s secrets forced her to change her identity and move to the Oregon Coast.

When Pamela finds herself called to jury duty—and worse, selected for the jury on a murder trial—she fears she must see it through to keep up appearances as an upstanding citizen.

But Pamela might know a little too much about murder to pull it off.

“Jury Duty,” by New York Times bestselling author Kristine Kathryn Rusch is free on this website for one week only.

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Business Musings: Expand Your Target Audience 2: Slow Growth (Branding/Discoverability)

  Writers always believe that they can become a bestseller if they only goose their sales properly. I actually had a brand-new writer scream at me once about this very thing. Back in the early days of Amazon’s Kindle, she had “sold” 50,000 copies of her only novel by giving it away for free. “I’ll take my 50,000 sales over your sales any day,” she […]

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Diving Preorder

I promised I’d let you all know when the next Diving novel, The Runabout, was available for preorder. You can now preorder the ebook on various platforms, and you can preorder the audiobook. You’ll either have to wait until September 22 to get your print copy or see if you can find a back issue of the May/June Asimov’s which has the entire novel inside. […]

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Free Fiction Monday: Controlling the Sword

Because he lost his arm in the war against Napoleon, Nicholas cannot return to Society. The ton will reject him. Now, he lives in solitude in his estate, claiming he prefers it.

Then a child arrives. A young boy who reminds him of his past. A boy who threatens his present. A boy who must be dealt with to ensure Nicholas’ own future.

“Controlling the Sword,” by World Fantasy Award-winning author Kristine Kathryn Rusch is free on this website for one week only.

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A Binge Reader’s Delight

If you’ve never tried the Diving series or if you haven’t yet sampled my Kristine Grayson Fates series or if you always wanted to try Fiction River, but never had time or if you like the stories you’ve read from the Uncollected Anthology and want to read more of them, then do I have a deal for you. (Imagine me twisting a handlebar mustache here.) […]

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Business Musings: How To Expand Your Target Audience 1: Choices (Branding/Discoverability)

Most writers—most businesses, in fact—believe that they must actively grow their audience. And that belief is a mistake.

In your writing business, as in all business, there is no one-size-fits-all model. That goes to everything from building a business to building a brand. Even if you’re in the same field as someone else, your business is different. What you do with that business is based entirely on your goals for that business.

Um, what? you might ask.

Yep, expanding an audience fits into your business goals, not just into branding. Change happens all the time in business, but growth happens only when a business actively pursues that growth….

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Free Fiction Monday: Homecoming

Fortan’s space mission ends ten years later (for him) and one hundred years later (for everyone else). He expects changes when he returns to the good old U.S. of A. He doesn’t expect to get arrested upon landing. He really doesn’t expect all the charges for back family support, considering he had no child or wife or girlfriend when he left.

He just left an enclosed environment that felt like prison. Will he go to actual prison for a crime he hasn’t committed?

“Homecoming,” by Hugo Award-winning author Kristine Kathryn Rusch is free on this website for one week only.

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Free Fiction Monday: Chameleon

The kids at school call Wilhelmina “Cry-Baby Witch.” Kinda true. At least about the witch part. But they don’t know that, and Willi still struggles to control her magic.

So, when she gets caught using her magic to help one of the animals in Mrs. Anderson’s room, Willi fears the worst. Because creepy Craig Maddson now knows Willi’s secret. She knows he plans to tell on her. But she has no idea how to stop him.

“Chameleon,” by World Fantasy Award-winning author Kristine Kathryn Rusch is free on this website for one week only.

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