Business Musings: Brand Image (Branding/Discoverability)

The publishing industry has been shifting since 2009. Indie publishing has become a force since 2011 or so. At first, we writers made our work available, but the things that worked six years ago don’t work now. The problem is that the marketing gurus for writers are just other writers with an okay idea. As I’ve said all along, we writers must accept that we’re […]

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Free Fiction Monday: Discovery

Pita Cardenas finds herself with the toughest case of her career. The only attorney in the small town of Rio Gordo, she decides to fight the biggest railroad company in the state to get compensation for the widow of a man who might have raced a train.

Everyone thinks the man guilty. Even Pita believes that. But the truth, once discovered, proves far more complicated that Pita could have imagined.

“Discovery,” by New York Times bestselling author Kristine Kathryn Rusch, was nominated for the 2009 Shamus Award for Best Short Story and is free on this website for one week only.

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The Moon in June

I’m particularly fond of June. I entered the world in June many decades ago, and as a result, I feel like it’s my month. I think I’d like the month even without the personal resonance: June contains the longest days of the year (in my hemisphere, at least) and, in the Pacific Northwest, is the beginning of our clearest, most rainfree season. Which means here […]

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Business Musings: Brand Identity (Branding/Discoverability)

Brand Identity is how you want customers to perceive your brand. Right now, remember, we’re dealing with building the brand. So you get to think about how you want that brand to be perceived. You need to imagine your target as you develop your brand identity. What do you want your target audience to think about your brand?

Let’s start wide with the overall steps to building a brand identity, and then I’ll refine for writers.

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Free Fiction Monday: The Museum of Modern Warfare

When the Ambassador to the Dylft System—a veteran of the Dylft Wars—receives orders to lead a diplomatic mission to Craznaust, she wonders at the wisdom of accepting the assignment.

Still, when she arrives at the controversial Museum of Modern Warfare, she believes herself prepared to face the past and address whatever diplomatic issue she might find there.

But nothing could prepare her for what she finds deep within the museum. Something long buried. Something that could change everything she thought she knew about the war.

“The Museum of Modern Warfare,” by Hugo Award-winning author Kristine Kathryn Rusch won the 2015 Analog Anlab Award for Best Short Story and is free on this website for one week only.

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Business Musings: Define Your Target Audience: The Early Stages (Branding/Discoverability)

  I love this blog. I love it because you readers make it so much better with your questions and comments. Last week, I wrote about the early stages of building a brand.  In that post is something that seems pretty straightforward to me—define your target audience. Some of you remarked in the email and the comments that you’ve been struggling with this one thing […]

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Free Fiction Monday: Red Letter Day

Graduation Day at Barack Obama High School. The day the Red Letters arrive, the day that students get a glimpse into their own future.

But a handful never get a letter and no one knows why. One teacher has an idea though: a teacher who never got a Red Letter herself, a teacher finally finds the answers to her own fate.
“Red Letter Day,” by Hugo Award-winning author Kristine Kathryn Rusch is free on this website for one week only.

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Business Musings: How To Build A Brand: The Early Stages (Branding/Discoverability)

When I do marketing posts, they tend to freak my loyal readers out. Sometimes, the posts freak me out too. What writers want from marketing blogs are simple suggestions that boil down to this: Do x, y, and z, and you’ll get these fantastic results! Only it doesn’t work that way. Or rather, it doesn’t work that way for everyone. I’m writing this on Sunday, […]

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Free Fiction Monday: The Life and Deaths of Rachel Long

When Devon discovers Rachel Long’s music for the first time, it changes him. Her music inspires people. It draws crowds to her, no matter where she performs.

But it draws something else, as well. A longing. A compulsion. A need. And for Devon, Rachel’s music creates an inevitability that he can’t escape, no matter how hard he tries.

“The Life and Deaths of Rachel Long,” by New York Times bestselling author Kristine Kathryn Rusch is free on this website for one week only.

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Business Musings: Types of Brands (Branding/Discoverability)

I’ve been talking to myself lately. Actually, I’ve been talking back to podcasts, vlogs, and emails. Ever since I said I would be doing a series on branding, I’ve gotten links to great branding tips. (Please, keep them coming.) Every single link I received that dealt with branding from a writer’s perspective talked about cover branding. Lots of great information in each and every one […]

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