Marketing firms, economics departments in universities, and many high-end retailers spend a lot of time thinking about how to build brand loyalty. As I researched this piece, I found articles that promised 11 ways to build brand loyalty! 15 ways to build brand loyalty! 5 ways to build brand loyalty! And so on. Most of these ways are completely different from each other, and have little to do with each. Most of the people writing about brand loyalty online are doing so to get you to hire them to build your brand. Ignore all that. I’m going to.
Instead, I’m going to focus on a few ways that show up in all of the articles, and then I’ll tailor those ways to writers.
Petra loves books. And she loves her job at Nuovo Italiano Rare Books Library. So when a group of Bathybobles threatens to destroy those precious books—and to win a game, no less—Petra must stop them.
Once she gets the slime out of her eyes, of course.
“Petra and the Blue Goo,” by Hugo Award-winning author Kristine Kathryn Rusch is free on this website for one week only.
Brand loyalty—name loyalty—is something that we writers desire, but it’s not something that we can simply will into being. And it certainly doesn’t come about by bribing your reader.
The entire neighborhood hates Wicked the dog. Wicked, the aptly named baggage that arrived with Ike’s daughter and granddaughter after they escaped his bastard son-in-law.
Wicked barks all the time—until the day he gets kidnapped, and the entire neighborhood spirals out of control.
“The Disappearance of Wicked,” by New York Times author Kristine Kathryn Rusch is free on this website for one week only.
This summer looks like it’ll be the summer of bundle crossovers. Somehow, through the magic of Kris being calendar challenged in 2016, I’m in several bundles that will crossover with each other. The first crossover occurred this week. The Moonscapes bundle that I told you about two weeks ago ends on Wednesday. If you like science fiction as much as I do, pick up this […]
Yeah, yeah, we’re in the middle of a series on branding. But I just sat down at my computer for the first time today, at the time I usually quit writing. It’s the only day this week when I can write my blog, and while I have two in the can (and you can get them if you support me on Patreon), I don’t want […]
Leta’s death leaves her husband Mac with his memories and one famous holorecording. On June 16, 2001, Leta ate at a restaurant called Anna’s, and a time travel recording made of that day later became a sensation.
Leta collected all of the versions of that recording, but Mac has never seen it. Until now.
“June Sixteenth at Anna’s,” by Hugo Award-winning author Kristine Kathryn Rusch, was chosen as one of the best science fiction stories of the year and is free on this website for one week only.
If you’re a regular reader of my Recommended Reading List, you know that I love romance novels. It took me years to screw up my courage to write a romance novel, and then I stumbled into the genre somewhat accidentally. I wrote goofy paranormal romances as Kristine Grayson. I’ve also written a couple of romances that aren’t goofy or paranormal as Kristine Kathryn Rusch. While […]
The publishing industry has been shifting since 2009. Indie publishing has become a force since 2011 or so. At first, we writers made our work available, but the things that worked six years ago don’t work now. The problem is that the marketing gurus for writers are just other writers with an okay idea. As I’ve said all along, we writers must accept that we’re […]
Pita Cardenas finds herself with the toughest case of her career. The only attorney in the small town of Rio Gordo, she decides to fight the biggest railroad company in the state to get compensation for the widow of a man who might have raced a train.
Everyone thinks the man guilty. Even Pita believes that. But the truth, once discovered, proves far more complicated that Pita could have imagined.
“Discovery,” by New York Times bestselling author Kristine Kathryn Rusch, was nominated for the 2009 Shamus Award for Best Short Story and is free on this website for one week only.