Business Musings: Define Your Target Audience: The Intermediate Stages (Branding/Discoverability)

In the past eight or so years since indie publishing took off, writers found that the commodity they lack the most is time. Time to write. Time to research. Time to read. Time to market. We get inundated daily with shoulds and have-tos. Someone is always so much more successful than we are, and they’re successful at something we’ve wanted for a long time. Then […]

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The Business Rusch: How To Measure Success (Discoverability Part The Last)

Even though I posted a business blog on Tuesday, I couldn’t let a Thursday go by without a blog post. Especially since this week marks the fifth anniversary of the Business Rusch (and the business blog that came before it, The Freelancer’s Survival Guide). Yep, I’ve hit every single Thursday for five years, without a miss. Two-hundred-and-sixty posts. That, my friends, is success. But, weirdly […]

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The Business Rusch: The Fierce Urgency of Now (Discoverability Part 3)

 We’re all familiar with the “fierce urgency of now.” We have experienced it all of our lives. It’s that feeling that we have to have something or have to do something right now or we’ll lose the chance. When it comes to buying something, “the fierce urgency of now” used to drive our purchasing life. Back in the days of brick-and-mortar stores only, back in […]

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The Business Rusch: Changing Times (Overview)

The Business Rusch: Changing Times (Overview) Kristine Kathryn Rusch As I have mentioned many times in the past, my industry—publishing—is changing.  I have written a few posts about it, but generally, I have avoided the topic.  My reason is simple: this business blog, and the Freelancer’s Guide before it, are geared toward the general business reader, not just toward everyone in the publishing industry. However, […]

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Freelancer’s Survival Guide: Advertising Part One

Artwork donated by Pati Nagle. The Freelancer’s Survival Guide: Advertising Part One Kristine Kathryn Rusch I have had this topic in my topics list for nearly a year, but it became relevant just last week when I got my third request to put an ad on my website.  For once, I didn’t dismiss the request with a polite note.  I actually considered it and as […]

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