Business Musings: Expand Your Target Audience 2: Slow Growth (Branding/Discoverability)

  Writers always believe that they can become a bestseller if they only goose their sales properly. I actually had a brand-new writer scream at me once about this very thing. Back in the early days of Amazon’s Kindle, she had “sold” 50,000 copies of her only novel by giving it away for free. “I’ll take my 50,000 sales over your sales any day,” she […]

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Business Musings: Brand Identity (Branding/Discoverability)

Brand Identity is how you want customers to perceive your brand. Right now, remember, we’re dealing with building the brand. So you get to think about how you want that brand to be perceived. You need to imagine your target as you develop your brand identity. What do you want your target audience to think about your brand?

Let’s start wide with the overall steps to building a brand identity, and then I’ll refine for writers.

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Business Musings: How To Build A Brand: The Early Stages (Branding/Discoverability)

When I do marketing posts, they tend to freak my loyal readers out. Sometimes, the posts freak me out too. What writers want from marketing blogs are simple suggestions that boil down to this: Do x, y, and z, and you’ll get these fantastic results! Only it doesn’t work that way. Or rather, it doesn’t work that way for everyone. I’m writing this on Sunday, […]

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Business Musings: Types of Brands (Branding/Discoverability)

I’ve been talking to myself lately. Actually, I’ve been talking back to podcasts, vlogs, and emails. Ever since I said I would be doing a series on branding, I’ve gotten links to great branding tips. (Please, keep them coming.) Every single link I received that dealt with branding from a writer’s perspective talked about cover branding. Lots of great information in each and every one […]

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