Kristine Kathryn Rusch

The Business Rusch: Samples (Discoverability Part 12)

 Every now and then, indie writers erupt into discussions of price.  Writers remain convinced—no matter how much logic you show them—that readers won’t buy a book written by a new writer unless that book is cheap. If that statement were true, then traditional publishing would not exist. Traditional publishing—as long as it has been around—has […]

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The Business Rusch: Branding (Discoverability Part 6)

Last week, I got taken to task all over writer communities on the internet (and probably in writers’ group meetings as well) for telling writers with only one or two books out not to worry about promotion. The response I got in the comments to last week’s blog were mild compared to the vitriol my […]

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The Business Rusch: Pen Names

 At least one per week, I get e-mails from writers who ask me if they need a pen name. The question used to be really easy to answer. If you wrote in multiple genres at the same time, you needed a pen name. Now, the answer—like the answer to everything else in publishing— is it […]

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