Business Musings: How To Build A Brand 2: The Intermediate Stages (Branding/Discoverability)

So when I write these posts, I feel a deep frustration. Because my brand, in almost all of its forms, is extremely messy.

These posts, as I said from the beginning, are for me, writing to myself about all the various things I can do to improve my branding or, in most instances, take control of it.

If I were in the lucky position that most of you indies are in, I could define my Rusch brand from the beginning as something that spans genres, that uses a multitude of styles, that promises quality of a certain type, but never compromises on some things….

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Retrieval Artist Update #4

Click, click, click, click. The sounds you hear are the pieces falling into place. One week after I gave Dean (who is my first reader) Search & Recovery, I gave him The Peyti Crisis, the next book in the Anniversary Day Saga. If he likes it, it’ll go to the content editor. I didn’t write a 100,000-word novel in a week.  I did, however, write […]

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