The Business Rusch: When The Old Ways Work (Discoverability Part 13)

Yeah, yeah, I was pretty disparaging of the old ways to promote books back fifteen weeks ago, when I was just digging into this series. And there’s a good reason to disparage the way Things Have Always Been Done. But here’s the catch: The old ways work. Occasionally. Sometimes. When done right. They usually aren’t done right. In fact, most places—including traditional publishers—use all the […]

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The Business Rusch: Shifting Sands

I live on the beach. Here the sand shifts daily. We expect it. We watch it. The tide comes in; the tide goes out; the sand moves. But I grew up in the Midwest. The land is firm there, solid. When someone builds a road it remains a recognizable road. Frigid winters and hot summers may buckle the pavement, but the road beneath remains something […]

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The Business Rusch: More Distribution Changes

This morning, my iPad Los Angeles Times app informed me that the creators of the TV show Veronica Mars had started a Kickstarter project. They wanted two million dollars to jump-start a movie, using the original cast. I clicked the link to Kickstarter and donated. At the time, the movie hadn’t yet reached its goal. As of Wednesday evening, it had. I have my browser […]

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The Business Rusch: The Nimble Presses (Changing Times Part Five)

The Business Rusch: The Nimble Presses (Changing Times Part Five) Kristine Kathryn Rusch Last week, I wrote about how I believe e-publishing will save Big Publishing and got a lot of great comments.  I also got some private letters accusing me of being a “defender” of Big Publisher, a “shill” for Big Publishing, and a few very strange things.  (I’m not sure why discussing Big […]

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