Business Musings: Expand Your Target Audience 2: Slow Growth (Branding/Discoverability)

  Writers always believe that they can become a bestseller if they only goose their sales properly. I actually had a brand-new writer scream at me once about this very thing. Back in the early days of Amazon’s Kindle, she had “sold” 50,000 copies of her only novel by giving it away for free. “I’ll take my 50,000 sales over your sales any day,” she […]

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Business Musings: Good Things

While I was digging deep into the ugliness that traditional publishing contracts have devolved into, the indie publishing world has grown and changed and become even more positive. More than a light at the end of the tunnel, the indie world has become a haven to those of us willing to work hard and to understand that real achievement takes time. It amazes me how […]

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Business Musings: Frontlist? Backlist? Books!

Readers are the original binge consumers. Readers find a writer whose work they like and read everything the writer has done.

Nowadays, everything by that writer can remain in print—if the writer is indie or hybrid.

But not if the writer is traditionally published.

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Business Musings: The Overwhelmed Writer

Fortunately for me, indie publishing came along. I was able to get out of the traditional publishing novel merry-go-round, which never suited me, and able to publish my novels on my own.

There are a lot of capable people working in traditional publishing, some fantastic editors, and publishers who really care about writers and books. I love working with those people. I consider it a privilege to interact with them.

But now, I’m straddling both worlds, and I find myself a bit overwhelmed by the weirdness of both pace and deadlines.

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Business Musings: Price Wars and Victims

The traditional publishers are screaming about Amazon. I’ve learned over the years that when someone screams about something, they’re doing so because they feel some kind of pressure, some kind of pinch.

How could traditional publishers be feeling a pinch from Amazon? After all, in the United States, Amazon is selling more books than any other retailer. Why would that hurt traditional publishers? Is it hurting traditional publishers?

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The Business Rusch: Blogs, Guest Blogs, and Blog Interviews (Discoverability Part 9)

 Before I get too deep in this week’s blog post, I’m going to point out a few things of my own that will be part of future blog posts (and also touch upon past posts). First, I’m participating in the first of three book bundles. This kind of bundle (there are several other kinds, which we’ll discuss) combines the fan bases of eight different writers. […]

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The Business Rusch: Pricing Part 2 Or (Discoverability Part 7 Continued)

 As expected, I couldn’t answer e-mails or work long on my blog last week. I may take that tactic this week as well, because you folks had a much better conversation in the comments than you would have had with me involved. Besides, I don’t like talking about pricing. Yet here I go with the second part of this series. Some of you e-mailed me […]

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The Business Rusch: Pricing (Discoverability Part 7)

 I dread writing this blog. Every time I discuss price, free, or discounts, I get carpet-bombed by people who treat price like a religion. Whether that price is free, a 99-cent e-book, or a $45 hardcover, writers seem to “know” what price is too much and what the market will bear. They base this knowledge, not on a study of pricing, but on their gut […]

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