Business Musings: Data Diving

Writers obsess about how many people they have on their newsletter, whether those names are “good” names, what kind of marketing they should do for those people, what kind of writing they should do because of the newsletter, whether the last marketing campaign brought in “good” names that converted to real dollars, whether five impressions with click-throughs and buys are better than fifty impressions with click-throughs and no buys yet.

If we end up obsessing too much…

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