The Business Rusch: Publicity Campaigns (Discoverability Part 14)

As I started this post on a Monday night over two weeks ago, my Kris DeLake novel, A Spy To Die For, ranked #1 on two Amazon bestseller lists. Both are subgenre lists: 1. Kindle Store > Kindle eBooks > Romance > Science Fiction 2. Books > Romance > Science Fiction And #6 in another: Kindle Store > Kindle eBooks > Mystery, Thriller & Suspense […]

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The Business Rusch: When The Old Ways Work (Discoverability Part 13)

Yeah, yeah, I was pretty disparaging of the old ways to promote books back fifteen weeks ago, when I was just digging into this series. And there’s a good reason to disparage the way Things Have Always Been Done. But here’s the catch: The old ways work. Occasionally. Sometimes. When done right. They usually aren’t done right. In fact, most places—including traditional publishers—use all the […]

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Recommended Reading List: February 2014

I read 250 manuscripts by professional writers this month. All of the stories were good. Some fit anthologies better than others. We held a writing workshop where six of us edited for Fiction River. You will see some tremendous upcoming stories, not just in FR, but in other magazines as well. Because once the editing left my control (I was editing a volume called Past […]

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The Business Rusch: With A Little Help From My Friends (Discoverability Part 11)

When we set up the anthology workshop that we held last week, Dean Wesley Smith told everyone that they would have a great opportunity to network. After all, 50 professional writers whose work runs the gamut of the fiction genres would be there from all over the world. A few of the new attendees worried about that admonition because, as introverts, being in a new […]

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The Business Rusch: Social Media (Discoverability Part 10)

 As I got deep into this discoverability series, I promised that I would examine marketing strategies from passive to active. I have to abandon that promise now, because most everything we’ll discuss from here on out will be active. By active, I mean you’ll have to do something—write something, design something, or pay for something—and you’ll have to do it several times. You had to […]

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The Business Rusch: Blogs, Guest Blogs, and Blog Interviews (Discoverability Part 9)

 Before I get too deep in this week’s blog post, I’m going to point out a few things of my own that will be part of future blog posts (and also touch upon past posts). First, I’m participating in the first of three book bundles. This kind of bundle (there are several other kinds, which we’ll discuss) combines the fan bases of eight different writers. […]

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Recommended Reading List: January, 2014

I started the year reading a super big book, the first in a trilogy. I couldn’t put the damn thing down—and then, suddenly, I had slowed to a crawl. I think the problem was me: the front part of the book dealt with historical crimes in the Deep South; the latter part was standard hugger-mugger, with all of the crime set-up tossed out for plot […]

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The Business Rusch: More Passive Marketing (Discoverability Part 8)

 This week, Hugh Howey put a funny post on his website. Titled “One-Man Operation,” Hugh’s post profiles—if you want to call it that—the man who runs Nautilis Publishing in Taiwan. Nautilis publishes Hugh, and according to the post, has existed since 2010, and has done two books per year. They’re always bestsellers. Hugh says his book has sold 50,000 copies in Taiwan alone. Apparently, the […]

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Recommended Reading List: December, 2013

I read a lot in December, too much of it forgettable. I read a Christmas novel by one of my favorite romance authors, a reissue that I had missed, and was pretty disturbed by the behavior of the male protagonist. I read two other novels that just didn’t thrill me, and a lot of short stories that left me…shrugging, I guess. I did read some […]

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The Business Rusch: Branding (Discoverability Part 6)

Last week, I got taken to task all over writer communities on the internet (and probably in writers’ group meetings as well) for telling writers with only one or two books out not to worry about promotion. The response I got in the comments to last week’s blog were mild compared to the vitriol my poor name got subjected to on the private message boards. […]

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