Business Musings: The Data Divide

I wish I could have been a fly on the wall at the Digital Book World Conference last week as Data Guy made his presentation. He brings data to a world still stuck in the 19th century. As I read reports of the reaction to his presentation, I saw continual insistence that publishing is about “gut instinct” and the ways that data undermines the art […]

Read Me 13 Comments

Business Musings: The Branding Surprise

Over the weekend, I headed to traditional publishers’ websites and look at their paranormal romance covers only to discover…that the damn books are branded like urban fantasy or like an E.L. James knockoff or like a cookbook or travelogue. All of this points out a huge problem in the paranormal romance genre. There’s nothing that screams modern paranormal romance. Believe me when I tell you that readers look for such things.

Read Me 27 Comments

Business Musings: Things Indie Writers Learned in 2014

I’d love to say nothing, but that’s not true—if we’re discussing indie writers who have remained in the business for several years. There will always be new indie writers who know very little, and there will always be those with “experience” who turn a year or two worth of sales into a know-it-all platform. However, those indie writers who’ve been at this since the beginning […]

Read Me 78 Comments

The Business Rusch: Blogs, Guest Blogs, and Blog Interviews (Discoverability Part 9)

 Before I get too deep in this week’s blog post, I’m going to point out a few things of my own that will be part of future blog posts (and also touch upon past posts). First, I’m participating in the first of three book bundles. This kind of bundle (there are several other kinds, which we’ll discuss) combines the fan bases of eight different writers. […]

Read Me 56 Comments

The Business Rusch: Pricing Part 2 Or (Discoverability Part 7 Continued)

 As expected, I couldn’t answer e-mails or work long on my blog last week. I may take that tactic this week as well, because you folks had a much better conversation in the comments than you would have had with me involved. Besides, I don’t like talking about pricing. Yet here I go with the second part of this series. Some of you e-mailed me […]

Read Me 110 Comments