So when I write these posts, I feel a deep frustration. Because my brand, in almost all of its forms, is extremely messy.
These posts, as I said from the beginning, are for me, writing to myself about all the various things I can do to improve my branding or, in most instances, take control of it.
If I were in the lucky position that most of you indies are in, I could define my Rusch brand from the beginning as something that spans genres, that uses a multitude of styles, that promises quality of a certain type, but never compromises on some things….
Found lots of great reading in December. Here’s what I really loved.
Once again, I’m late posting my recommended reading list. I wanted to put this up in June. Fingers crossed that I’ll get the June list up before the end of July. (I have my doubts.) Anyway… I traveled in May and I had more deadlines than I even want to think about now. But somehow I managed to read a lot as well. Maybe I […]
The Business Rusch: Smackdown!!!!! Kristine Kathryn Rusch What passes for American journalism these days loves a good smackdown, and a week ago Monday, the Journalists Who Cover Publishing got one. On that day, some nervous publishing executives, afraid they wouldn’t get a hot deal, leaked to the press that Amanda Hocking, “darling of the indie world,” as one blog called her, was in […]
The Business Rusch: More About Midlist Writers (Changing Times Part Thirteen) Kristine Kathryn Rusch Two weeks ago, I promised you that I’d tell you why midlist writers will benefit the most from the changes in publishing that we’ve been discussing. Last week, I stepped out of the model to discuss the rapid change that happened over the holidays and this week, I am refraining from […]