Business Musings: How To Build A Brand 2: The Intermediate Stages (Branding/Discoverability)

So when I write these posts, I feel a deep frustration. Because my brand, in almost all of its forms, is extremely messy.

These posts, as I said from the beginning, are for me, writing to myself about all the various things I can do to improve my branding or, in most instances, take control of it.

If I were in the lucky position that most of you indies are in, I could define my Rusch brand from the beginning as something that spans genres, that uses a multitude of styles, that promises quality of a certain type, but never compromises on some things….

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Writing, Mysteries, Bundles, and the Contracts Book!

I have lots of fun stuff to share. I hope you saw that the latest Diving novel is out (and the Recommended Reading List has returned). I also have a story in The Best American Mystery Stories 2016, edited by Elizabeth George. I love her work, so I’m particularly flattered that she chose a story of mine. If you haven’t read “Christmas Eve at the […]

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Recommended Reading List: December, 2013

I read a lot in December, too much of it forgettable. I read a Christmas novel by one of my favorite romance authors, a reissue that I had missed, and was pretty disturbed by the behavior of the male protagonist. I read two other novels that just didn’t thrill me, and a lot of short stories that left me…shrugging, I guess. I did read some […]

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The Business Rusch: The Helpful Reader (Discoverability Part Two)

I publish this blog late on Wednesday night my time so that readers have the blog on Thursday. In the United States, this Thursday is our annual day set aside for giving thanks. Before I start this blog, let me give thanks for all of you. You’ve come to this blog on a regular basis for years now, and I greatly appreciate it. Thank you. […]

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Recommended Reading List: September, 2013

I got an amazing amount of fantastic reading done in September—and I didn’t feel like I had read enough. Yet I look at this list, and realize I somehow squeezed a lot of reading in. Wow. My tastes were pretty eclectic in September. Romance, mystery, nonfiction—it’s all here. These are my top picks from a very good month. September, 2013 Balogh, Mary, The Arrangement, Dell, […]

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The Business Rusch: Story Demands

 I am currently writing three books at once. I know, I know, some of you believe that’s not unusual for me, but it is. Usually I focus on one thing and wrestle it to the ground before moving onto something else. These three books are one thing. They’re in one of my series, and for a few weeks, I was struggling to write the next […]

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