Business Musings: The Midlist Rules!

Many long-time traditionally published writers get stuck in the wrong number. We look at copies sold rather than income earned.

Indie-only writers know better. They understand modern numbers for what they are—great for writers.

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Business Musings: Money Talks

Want to know the future of publishing? You’ll find it in TV. I know, I know, a bunch of you just went, “Huh?” But seriously, the entertainment industry is the entertainment industry is the entertainment industry, and those of us who write and publish have a small corner of it. I often use examples from the music industry on this blog, especially as I look […]

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Business Musings: Churning It Out

Toward the end of a pretty good Entertainment Weekly article about the romance side of the publishing industry, this sentence appears: [Bella Andre]’s a naturally fast writer — on average she churns out four to six books a year — and she released the first one in June 2011. Before we get to the reason I’m telling you about that sentence, let me say one […]

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Business Musings: What Traditional Publishing Learned in 2014

I want to say nothing, but that’s not true. Traditional publishers learned a lot these past few years, and in 2014, started putting their knowledge into action. Over the next few weeks, I’ll do the traditional media thing, and provide you with my own sort of year in review. All of it will focus on publishing and writing, both indie and traditional, and all of […]

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Recommended Reading List: June, 2014

Wow. It took me forever to finish this list. I made a bunch of notes throughout June, but I’m deep in the Retrieval Artist, plus life was kicking me in the butt, so I didn’t have time to write everything up the way I usually do. I ended up more than two weeks late posting this because it’s longer than the usual list, and it […]

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The Business Rusch: The Fierce Urgency of Now (Discoverability Part 3)

 We’re all familiar with the “fierce urgency of now.” We have experienced it all of our lives. It’s that feeling that we have to have something or have to do something right now or we’ll lose the chance. When it comes to buying something, “the fierce urgency of now” used to drive our purchasing life. Back in the days of brick-and-mortar stores only, back in […]

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The Business Rusch: Advertising, Print Editions, and Traditional Publishing (Discoverability Part One)

 The latest buzz word in the publishing industry is “discoverability.” Everyone’s worried about the “mountain of crap” that self publishing will (has?) brought into the industry—including self published authors. Everyone ignores two important facts: one person’s crap is another person’s beloved book, and publishing has always produced books in great volume. The newly merged Penguin Random House (or Randy Penguin as one of my favorite […]

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The Business Rusch: We Don’t Know What We Don’t Know

I had a lot of marvelous, thoughtful comments on last week’s blog. I didn’t respond, in part because I was extremely busy this past week, but mostly because I would have been expressing my opinion on the commenter’s life and career choices. I try not to do that, particularly in public. We’re all different, and because of the new world of publishing, we all have […]

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The Business Rusch: Getting Rid of the Middle Man

Full confession: I stole this title from an Entertainment Weekly article that I’ll be referencing later in this blog post. This title fits what I’m going to do so much better than something dull like “Crowdsourcing” or something profane like “!x!?! the Suits.” I’d been planning to write about crowdsourcing projects for a while, but I hadn’t had a good handle on the topic. Then, […]

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The Business Rusch: Content is King

This week came the news that Amazon’s Kindle Direct Publishing program will offer its content providers a 70% royalty on all sales made in India—provided the content providers go with Kindle Select only. For those of you who don’t know, Kindle Select requires exclusivity from anyone who joins it. You can’t market your work on the iBookstore, for example, or on Kobo if you’re part […]

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