Kristine Kathryn Rusch

The Business Rusch: The Fierce Urgency of Now (Discoverability Part 3)

 We’re all familiar with the “fierce urgency of now.” We have experienced it all of our lives. It’s that feeling that we have to have something or have to do something right now or we’ll lose the chance. When it comes to buying something, “the fierce urgency of now” used to drive our purchasing life. […]

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The Business Rusch: Advertising, Print Editions, and Traditional Publishing (Discoverability Part One)

 The latest buzz word in the publishing industry is “discoverability.” Everyone’s worried about the “mountain of crap” that self publishing will (has?) brought into the industry—including self published authors. Everyone ignores two important facts: one person’s crap is another person’s beloved book, and publishing has always produced books in great volume. The newly merged Penguin […]

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The Business Rusch: We Don’t Know What We Don’t Know

I had a lot of marvelous, thoughtful comments on last week’s blog. I didn’t respond, in part because I was extremely busy this past week, but mostly because I would have been expressing my opinion on the commenter’s life and career choices. I try not to do that, particularly in public. We’re all different, and […]

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