Business Musings: How To Build A Brand: The Early Stages (Branding/Discoverability)

When I do marketing posts, they tend to freak my loyal readers out. Sometimes, the posts freak me out too. What writers want from marketing blogs are simple suggestions that boil down to this: Do x, y, and z, and you’ll get these fantastic results! Only it doesn’t work that way. Or rather, it doesn’t work that way for everyone. I’m writing this on Sunday, […]

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Slacker Woman’s News Post

Okay, I’m not completely a slacker. But I’ve been slow in updating you on all that’s been going on. That’s partly because I’ve been writing a Diving Universe novel that kicked my butt all winter. I finished draft one yesterday. Yes, I said Diving Universe. I started out writing a novella to explain something to myself, and ended up with at least 100,000 words. (That’s […]

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Overdue News

Here’s the overdue news from December…

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Business Musings: What Traditional Publishing Learned in 2014

I want to say nothing, but that’s not true. Traditional publishers learned a lot these past few years, and in 2014, started putting their knowledge into action. Over the next few weeks, I’ll do the traditional media thing, and provide you with my own sort of year in review. All of it will focus on publishing and writing, both indie and traditional, and all of […]

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The Business Rusch: The Old Ways Part 2 (or Discoverability Part 4 Continued)

Last week, I wrote a blog about the way traditional publishers market bestselling books. Most writers, indie published and traditionally published, mimic what traditional publishers do for their bestsellers. Unfortunately, traditional publishers put very little thought into their promotions. As long-time traditionally published bestseller (who happened to be a salesman before he became a writer) stated in his response to last week’s blog: Publishing is […]

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The Business Rusch: The Helpful Reader (Discoverability Part Two)

I publish this blog late on Wednesday night my time so that readers have the blog on Thursday. In the United States, this Thursday is our annual day set aside for giving thanks. Before I start this blog, let me give thanks for all of you. You’ve come to this blog on a regular basis for years now, and I greatly appreciate it. Thank you. […]

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Recommended Reading List: October 2013

I taught a week-long science fiction craft workshop in October, and read lots of excellent stories. I’ll mention them when they show up in print and you can find them. I’ll be amazed if editors don’t snatch these stories up. I know that Lee Allred took some for the second Fiction River special that he’s editing, and I told the students if they didn’t sell […]

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The Business Rusch: Bestseller Lists and Other Thoughts

The Business Rusch: Bestseller Lists and Other Thoughts Kristine Kathryn Rusch On Tuesday, in my morning business reading, I came across a rather startling statistic: the claim that it only took 20,000 sales of paper books to hit the paper bestseller lists. I’m also assuming the statistic means paper; it might mean that it takes 20K to hit any bestseller list, which is still shockingly […]

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The Business Rusch: Third Quarter Blues

The Business Rusch: Third Quarter Blues Kristine Kathryn Rusch This past week has been an utterly fascinating one for me.  My husband Dean Wesley Smith and Scott William Carter taught a four-day workshop on the New World of Publishing.  Professional writers from all over the spectrum (and all over the world) came to learn not just how to indie publish their work, but also how […]

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The Business Rusch: Bestselling Writers (Changing Times Part Eight)

The Business Rusch: Bestselling Writers (Changing Times Part Eight) Kristine Kathryn Rusch Every single writer I’ve ever met wants to become a bestseller.  Writers want their work read by everyone from their teachers to the grade-school bully to some person in a small unsung island in the Pacific. The problem is that vision of a bestseller is incorrect.  There is no such thing as a […]

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