Business Musings: Brand Loyalty 1 (Branding/Discoverability)

Brand loyalty—name loyalty—is something that we writers desire, but it’s not something that we can simply will into being. And it certainly doesn’t come about by bribing your reader.

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Business Musings: The Importance of Fiction

September 11, 2001 was a Tuesday. Here on the Oregon Coast, as in New York City, Pennsylvania, and Washington, D.C., it was a beautiful fall day. Sun out, clear blue sky. And horrors, everywhere. I was in the middle—quite literally—of writing one of my Smokey Dalton novels. Set in another terrible time in American history, those books are emotionally dark, hard to write, and harder, […]

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Business Musings: What Traditional Publishing Learned in 2014

I want to say nothing, but that’s not true. Traditional publishers learned a lot these past few years, and in 2014, started putting their knowledge into action. Over the next few weeks, I’ll do the traditional media thing, and provide you with my own sort of year in review. All of it will focus on publishing and writing, both indie and traditional, and all of […]

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The Business Rusch: The End of the Unprofessional Writer

On July 24, 2012, Canada’s The Globe and Mail published an article titled, “There Will Be No More Professional Writers in The Future.”  The article cites a number of writers, from the ubiquitous Scott Turow to Ewan Morrison who, The Globe and Mail thoughtfully tells me, is “an established British writer.” Morrison says that the advances he’s received from traditional publishers have been slashed to the […]

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The Business Rusch: Why Not?

The Business Rusch: Why Not? Kristine Kathryn Rusch On TV’s most popular drama series, NCIS, the main character, Leroy Jethro Gibbs, walks through the office, and if he hears a stupid statement, he slaps the speaker on the back of the head. Now, this is fiction, mind you. In any real office, military or not, he’d probably be fired, brought up on charges, or forced […]

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The Business Rusch: Slush Pile Truths

The Business Rusch: Slush Pile Truths Kristine Kathryn Rusch Every week, people send me links to various publishing articles/blogs I might not have seen.  I cherish those links.  I don’t see everything, and when I’m under severe deadline, like I have been since March, I have no time to ferret out information unrelated to the current project. But last week, at least twenty people (maybe […]

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The Business Rusch: Bestselling Writers (Changing Times Part Eight)

The Business Rusch: Bestselling Writers (Changing Times Part Eight) Kristine Kathryn Rusch Every single writer I’ve ever met wants to become a bestseller.  Writers want their work read by everyone from their teachers to the grade-school bully to some person in a small unsung island in the Pacific. The problem is that vision of a bestseller is incorrect.  There is no such thing as a […]

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