Kristine Kathryn Rusch

The Business Rusch: More Passive Marketing (Discoverability Part 8)

 This week, Hugh Howey put a funny post on his website. Titled “One-Man Operation,” Hugh’s post profiles—if you want to call it that—the man who runs Nautilis Publishing in Taiwan. Nautilis publishes Hugh, and according to the post, has existed since 2010, and has done two books per year. They’re always bestsellers. Hugh says his […]

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The Business Rusch: Anti-Published

I didn’t read my five newspapers this morning. I’m cranky about that. I love my newspapers. I read them on my iPad, and don’t mind the advertising at all, even though I accidentally click on the ads once in a while. (And please, don’t tell anyone: Occasionally, I investigate the product.) Which is way more […]

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The Business Rusch: The Logic Behind Self Publishing

Every morning, I read two or three newspapers on my iPad. One of those papers, The Los Angeles Times, has continued to showcase an editorial about the “death” of the self-published author. (I refuse to link to this thing; look it up yourself if you’re curious.) Okay, the article’s not really the death of the […]

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