So when I write these posts, I feel a deep frustration. Because my brand, in almost all of its forms, is extremely messy.
These posts, as I said from the beginning, are for me, writing to myself about all the various things I can do to improve my branding or, in most instances, take control of it.
If I were in the lucky position that most of you indies are in, I could define my Rusch brand from the beginning as something that spans genres, that uses a multitude of styles, that promises quality of a certain type, but never compromises on some things….
I want to say nothing, but that’s not true. Traditional publishers learned a lot these past few years, and in 2014, started putting their knowledge into action. Over the next few weeks, I’ll do the traditional media thing, and provide you with my own sort of year in review. All of it will focus on publishing and writing, both indie and traditional, and all of […]
I spent the holidays seeing movies. I expected to relax. I did not expect to find a blog topic, but I did. Two of the movies I saw, Jack Reacher, and The Hobbit: An Unexpected Journey, came from books. Both films had a different approach to the book’s fan base. In one case, it might pay off. In another, it didn’t. For months, I have […]
Earlier this week, I sat down with the pile of estate planning books I’d bought to prepare for this series of blog posts I’ll be doing on estate planning for writers. My plan is this: I’ll blog about this topic about once a month as I research it and as I determine how to improve the wills that Dean and I already have. I wrote […]
I read a lot of short fiction in May. I didn’t finish a lot of books. I dipped in and out of anthologies, collections, magazines, and individual short Kindle titles. I was exhausted, a lot happened this month, and I couldn’t sustain concentration long enough to finish many novels. In fact, I often forgot I was reading something until I opened my Kindle or my […]
June was the longest short month in existence. Each day felt like it was two days long. I have no idea why. We traveled in June. Dean taught. I did a lot of work. And I read. And read. And read. So it was a good month. In fact, it was a spectacular month, considering how much of what I read I enjoyed. This is […]