When I do marketing posts, they tend to freak my loyal readers out. Sometimes, the posts freak me out too. What writers want from marketing blogs are simple suggestions that boil down to this: Do x, y, and z, and you’ll get these fantastic results! Only it doesn’t work that way. Or rather, it doesn’t work that way for everyone. I’m writing this on Sunday, […]
I’ve been talking to myself lately. Actually, I’ve been talking back to podcasts, vlogs, and emails. Ever since I said I would be doing a series on branding, I’ve gotten links to great branding tips. (Please, keep them coming.) Every single link I received that dealt with branding from a writer’s perspective talked about cover branding. Lots of great information in each and every one […]
Over the weekend, I headed to traditional publishers’ websites and look at their paranormal romance covers only to discover…that the damn books are branded like urban fantasy or like an E.L. James knockoff or like a cookbook or travelogue. All of this points out a huge problem in the paranormal romance genre. There’s nothing that screams modern paranormal romance. Believe me when I tell you that readers look for such things.
In the past two weeks, I wrote two year-in-review posts, “What Traditional Publishing Learned in 2014,” and “Things Indie Writers Learned in 2014.” Those two posts came after I started this one. I’ve been writing bits of this one off and on since October, as the year has become clearer in my brain. Usually, I do a year-end analysis just for me, and there’s a […]
WMG Publishing has Discoverability, the book based on the posts I was writing from November to April, on the schedule for the fall of 2014, which meant I had to get off my butt and assemble those posts into something coherent. I write the pieces, and then I build the bridges to hold them together. This post is one of those bridges…
Yeah, yeah, I was pretty disparaging of the old ways to promote books back fifteen weeks ago, when I was just digging into this series. And there’s a good reason to disparage the way Things Have Always Been Done. But here’s the catch: The old ways work. Occasionally. Sometimes. When done right. They usually aren’t done right. In fact, most places—including traditional publishers—use all the […]
This week, Hugh Howey put a funny post on his website. Titled “One-Man Operation,” Hugh’s post profiles—if you want to call it that—the man who runs Nautilis Publishing in Taiwan. Nautilis publishes Hugh, and according to the post, has existed since 2010, and has done two books per year. They’re always bestsellers. Hugh says his book has sold 50,000 copies in Taiwan alone. Apparently, the […]