Business Musings: Data Diving

Writers obsess about how many people they have on their newsletter, whether those names are “good” names, what kind of marketing they should do for those people, what kind of writing they should do because of the newsletter, whether the last marketing campaign brought in “good” names that converted to real dollars, whether five impressions with click-throughs and buys are better than fifty impressions with click-throughs and no buys yet.

If we end up obsessing too much…

Read Me 19 Comments

Recommended Reading List: October, 2016

Yeah. It’s been over a year since I’ve done a recommended reading list. It got lost in the noise of everything else I’ve been doing. I’ve had people ask for it to come back, and then I got a lovely email with an embedded photo of Puss in Boots from Shrek, hat off, begging for the list to return, and saying if I didn’t have […]

Read Me 3 Comments