Writers obsess about how many people they have on their newsletter, whether those names are “good” names, what kind of marketing they should do for those people, what kind of writing they should do because of the newsletter, whether the last marketing campaign brought in “good” names that converted to real dollars, whether five impressions with click-throughs and buys are better than fifty impressions with click-throughs and no buys yet.
If we end up obsessing too much…
The Business Rusch: Writers: Will Work For Cheap Kristine Kathryn Rusch Here’s something that has nagged at me since the start of the indie publishing revolution: writers—published writers—dismissing money as a factor in publishing their work. The argument goes like this: Traditionally Published Writer A says she’ll never self-publish. When told that her $5000 advance is the only money she’ll make on that book, she […]
I’m doing my best to catch up on the Recommended Reading lists, so that I can be on schedule in 2012. Here’s the good stuff I read in November. All that you read down there, I wrote in November itself (or early December). *** I wish I could say that things settled down more in November. They didn’t, really. Thanksgiving snuck up on us. As […]
I got very far behind in posting my Recommended Reading lists in 2011. I’ll try to do better in 2012 by posting the month after the list was compiled. However, I have to catch up on 2011 first. So here’s October. Everything you see below was written then. Enjoy! —— We had about six emergencies in our life in October, some involving health, some involving […]
The Business Rusch: The Holiday Surprise Kristine Kathryn Rusch I’m starting this column on Boxing Day because I’m absolutely and utterly buried. December had a lot of real life bumps, including illness, spousal illness, more estate stuff, and some other business things that got in the way of writing. And you should realize: Usually nothing gets in the way of my writing, so these things […]
June was the longest short month in existence. Each day felt like it was two days long. I have no idea why. We traveled in June. Dean taught. I did a lot of work. And I read. And read. And read. So it was a good month. In fact, it was a spectacular month, considering how much of what I read I enjoyed. This is […]
The Freelancer’s Survival Guide: Risks (Part One) Kristine Kathryn Rusch I know, I know. I had a plan and I’m not sticking to it. This is why I have become more and more unemployable as the years go by. I can’t even stick to my own plans, let alone plans someone else imposes on me. Of course, I respect deadlines, which is why I’ve been […]