Business Musings: Brand Loyalty 1 (Branding/Discoverability)

Brand loyalty—name loyalty—is something that we writers desire, but it’s not something that we can simply will into being. And it certainly doesn’t come about by bribing your reader.

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The Business Rusch: Binge Reading

On a day when most of the publishing blogosphere is dealing with Random House’s horrible Hydra publishing line, I figured I’d talk about something else. First of all, if you haven’t heard about Hydra and what it wants to do to writers who know nothing about business, check out John Scalzi’s blog. In fact, check out John Scalzi’s blog to see why so many writers […]

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