Business Musings: Brand Loyalty 2 (Branding/Discoverability)

Marketing firms, economics departments in universities, and many high-end retailers spend a lot of time thinking about how to build brand loyalty. As I researched this piece, I found articles that promised 11 ways to build brand loyalty! 15 ways to build brand loyalty! 5 ways to build brand loyalty! And so on. Most of these ways are completely different from each other, and have little to do with each. Most of the people writing about brand loyalty online are doing so to get you to hire them to build your brand. Ignore all that. I’m going to.

Instead, I’m going to focus on a few ways that show up in all of the articles, and then I’ll tailor those ways to writers.

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Business Musings: What Traditional Publishing Says It Does Best

Once upon a time, a writer taking on a big publisher like that remained secret, partly so that the writer could sell another book. (Even then, the large publisher would often bad-mouth the writer in private to any other publisher who would listen.)

Times have changed.

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