Business Musings: My Day in Negotiation

In dealing with movie and TV producers, and foreign rights publishers, and pretty much anyone who wants subsidiary rights to my book, I hold all of the power in the negotiation.

I know, I know. A bunch of you just did double-takes. How can I have more power than a Hollywood studio?

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Business Musings: Expand Your Target Audience 3: Aggressive Growth (Branding/Discoverability)

  Here’s the surprising post. Many of you who read this blog regularly probably think that I’m opposed to major marketing campaigns. I’m not. I’m opposed to them when they’re done incorrectly. What’s incorrectly? Pretty much everything you see from traditional publishing to most indies. You have to look outside of publishing to see how to do a smart, aggressive growth campaign designed to grow […]

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Business Musings: The Third 2017 Process Blog

My cat died in June. He wasn’t just any cat. He was what Dean and I call “a heart cat.” We have cats whom we love and cherish, and then we have special cats—the ones who simply take over our hearts and hold them hostage. Galahad was the best of the best, and we had him for fifteen years.

I’m telling you this not to get sympathy, but because Gally’s death factored into my process this summer. I knew he was going to go at some point, but he went fast. Fine one week, gone the next. Not as fast as our Ella, who literally died in an instant (vet thinks heart attack or stroke) in February, but still, faster than expected.

That, on top of the deaths of several friends since the first of the year, some close and some not as close as they once were, left me reeling. I hadn’t realized how down I was until I figured out that my writing had nearly ground to a halt.

In fact, the one thing that kept me going was the schedule I had drawn up earlier in the year…

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Business Musings: Expand Your Target Audience 2: Slow Growth (Branding/Discoverability)

  Writers always believe that they can become a bestseller if they only goose their sales properly. I actually had a brand-new writer scream at me once about this very thing. Back in the early days of Amazon’s Kindle, she had “sold” 50,000 copies of her only novel by giving it away for free. “I’ll take my 50,000 sales over your sales any day,” she […]

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Business Musings: How To Expand Your Target Audience 1: Choices (Branding/Discoverability)

Most writers—most businesses, in fact—believe that they must actively grow their audience. And that belief is a mistake.

In your writing business, as in all business, there is no one-size-fits-all model. That goes to everything from building a business to building a brand. Even if you’re in the same field as someone else, your business is different. What you do with that business is based entirely on your goals for that business.

Um, what? you might ask.

Yep, expanding an audience fits into your business goals, not just into branding. Change happens all the time in business, but growth happens only when a business actively pursues that growth….

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Business Musings: How To Build A Brand 2: The Intermediate Stages (Branding/Discoverability)

So when I write these posts, I feel a deep frustration. Because my brand, in almost all of its forms, is extremely messy.

These posts, as I said from the beginning, are for me, writing to myself about all the various things I can do to improve my branding or, in most instances, take control of it.

If I were in the lucky position that most of you indies are in, I could define my Rusch brand from the beginning as something that spans genres, that uses a multitude of styles, that promises quality of a certain type, but never compromises on some things….

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Business Musings: Define Your Target Audience: The Intermediate Stages (Branding/Discoverability)

In the past eight or so years since indie publishing took off, writers found that the commodity they lack the most is time. Time to write. Time to research. Time to read. Time to market. We get inundated daily with shoulds and have-tos. Someone is always so much more successful than we are, and they’re successful at something we’ve wanted for a long time. Then […]

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Business Musings: Brand Loyalty 2 (Branding/Discoverability)

Marketing firms, economics departments in universities, and many high-end retailers spend a lot of time thinking about how to build brand loyalty. As I researched this piece, I found articles that promised 11 ways to build brand loyalty! 15 ways to build brand loyalty! 5 ways to build brand loyalty! And so on. Most of these ways are completely different from each other, and have little to do with each. Most of the people writing about brand loyalty online are doing so to get you to hire them to build your brand. Ignore all that. I’m going to.

Instead, I’m going to focus on a few ways that show up in all of the articles, and then I’ll tailor those ways to writers.

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Business Musings: Brand Loyalty 1 (Branding/Discoverability)

Brand loyalty—name loyalty—is something that we writers desire, but it’s not something that we can simply will into being. And it certainly doesn’t come about by bribing your reader.

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Business Musings: A Small Post on Negotiation

Yeah, yeah, we’re in the middle of a series on branding. But I just sat down at my computer for the first time today, at the time I usually quit writing. It’s the only day this week when I can write my blog, and while I have two in the can (and you can get them if you support me on Patreon), I don’t want […]

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