In August, I noted a slowdown in all of our businesses, from the retail stores we own to the books we sell online to the willingness of people to sign up for online workshops.
I figured that this 2016 election was so vituperative and consumers were so spooked, they weren’t spending money, and this was unusual. So I investigated. What I discovered was very different from my expectations.
I’m having a fascinating spring. I’m watching two of our employees make themselves indispensable. Dean and I have owned businesses, together and separately, for decades. Not just our writing businesses, but publishing businesses, retail businesses, and a host of other businesses. When we ran Pulphouse Publishing, we had one employee who was indispensable—Debb De Noux, whom everyone knew back then as Debra Gray Cook. When […]
It is the last day of February, 2013, and by now, traditional publishing should have mailed its holiday cards with the gleeful misquote attributed to Mark Twain on the cards’ interior: The reports of my death are greatly exaggerated. Not that there were actual news reports of the death of traditional publishing. But if you read the blogosphere in 2010 and 2011, a wide number […]
From 1991 to 2009, my entire career was about the failure to get my books to the readers who wanted them. Every week, I’d get a letter or an e-mail from a fan: Dear Ms. Rusch, Did you know that the fourth book of your Fey series is impossible to find? Do you have an extra copy you can send me? I’d happily pay for […]
The Business Rusch: Quality Kristine Kathryn Rusch Last week, I finally figured out how to describe the changes going on in the publishing industry. My post, “Scarcity and Abundance,” went viral. If you haven’t read it, please do so, just so that I don’t have to redefine my terms again. As usual with a viral post, I got a lot of push-back. Only this time, the […]
The Business Rusch: Sneaky Growth Kristine Kathryn Rusch My website crashed just over a week ago, through no fault of my own. My ISP had a catastrophic server meltdown that took more than 36 hours to fix. I had a startling realization in those 36 hours. This website has become an important part of my business. Now, to many of you, that’s a well, […]
The Business Rusch: The Nimble Presses (Changing Times Part Five) Kristine Kathryn Rusch Last week, I wrote about how I believe e-publishing will save Big Publishing and got a lot of great comments. I also got some private letters accusing me of being a “defender” of Big Publisher, a “shill” for Big Publishing, and a few very strange things. (I’m not sure why discussing Big […]
The Business Rusch: Fighting The Last War Kristine Kathryn Rusch Military historians have a saying: Generals usually fight the last war. What this means is simple: the generals running a new war make plans based on the previous war. The concept actually makes sense. Generals usually had a lower rank in the previous war. They watched comrades die senselessly due to mistakes that should never […]