Business Musings: Brand Loyalty 1 (Branding/Discoverability)

Brand loyalty—name loyalty—is something that we writers desire, but it’s not something that we can simply will into being. And it certainly doesn’t come about by bribing your reader.

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Business Musings: Bestseller Lists and Other Dreams

In March, Marie Force announced she would no longer chase the bestseller lists when she released her latest book title. She wrote a great, honest, and direct blog about her thinking, and I urge you to read it all. In the blog, she describes a trajectory of obsession and disillusionment that is very familiar to me. I’ve gone through that range of emotions several times […]

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Business Musings: All Romance Ebooks & Visions of The Future: Part One

So, given that it will take a huge fight to get paid, assuming that ARe will be forced into bankruptcy, what do I advise? I’m not a lawyer, nor do I play one on TV.

I am, however, a small business owner who has lost tens, maybe hundreds, of thousands of dollars as an unsecured creditor when other companies have gone out of business.

I’ve been there, folks, and I’ve see what it does.

Here’s what I think you should do…

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The Business Rusch: Marketing And Readers (Discoverability Part Who Knows)

Here’s the great thing about writing this nonfiction series in public: you folks let me know when I’m not being clear or if there’s something I need to explain. I’ve worked in so many aspects of business, and owned so many different kinds of companies, that some of the knowledge I have which I take for granted most people don’t understand at all. This past […]

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The Business Rusch: The Book Trade

The Business Rusch: The Book Trade Kristine Kathryn Rusch    It’s amazing how hindsight makes things clearer. Actually, the changes in publishing have brought a lot of things into focus for me. Then I think about those things, and remember conversations or moments when I felt simply astounded at something, but let it pass, not realizing its significance. Let me explain. On January 13, the […]

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