Business Musings: The Big Five (2017 in Review)

This post is for the hybrid writers, the ones who want to be part indie and part traditional.

What will you get if you go with the Big Five? Not money. Your book might become a Netflix series. You might become a household word. And you’ll probably still need your day job.

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Business Musings: Brand Image (Branding/Discoverability)

The publishing industry has been shifting since 2009. Indie publishing has become a force since 2011 or so. At first, we writers made our work available, but the things that worked six years ago don’t work now. The problem is that the marketing gurus for writers are just other writers with an okay idea. As I’ve said all along, we writers must accept that we’re […]

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Business Musings: Good Things

While I was digging deep into the ugliness that traditional publishing contracts have devolved into, the indie publishing world has grown and changed and become even more positive. More than a light at the end of the tunnel, the indie world has become a haven to those of us willing to work hard and to understand that real achievement takes time. It amazes me how […]

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Business Musings: Frontlist? Backlist? Books!

Readers are the original binge consumers. Readers find a writer whose work they like and read everything the writer has done.

Nowadays, everything by that writer can remain in print—if the writer is indie or hybrid.

But not if the writer is traditionally published.

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Business Musings: The Rise of The Backlist

The new year hadn’t even had a week to catch its breath before the first year-end numbers for 2014 appeared. The definitive numbers—if you can call any numbers “definitive” in traditional publishing—won’t show up until late February or early March. But the early numbers reveal quite a bit. Publishers Weekly spent the first full week of 2015 reporting the numbers, but Publishers Marketplace actually analyzed […]

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Business Musings: What Traditional Publishing Learned in 2014

I want to say nothing, but that’s not true. Traditional publishers learned a lot these past few years, and in 2014, started putting their knowledge into action. Over the next few weeks, I’ll do the traditional media thing, and provide you with my own sort of year in review. All of it will focus on publishing and writing, both indie and traditional, and all of […]

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The Business Rusch: Ain’t Nothing Perfect

Every week, I get dozens of e-mails from folks who read my blog. Most of the emails are links or comments on the topic at hand, some are requests for information, and a few are about decisions. Either the writer has trouble with their traditional publisher, needs help with subsidiary rights, wants a list of IP attorneys to go after someone for something or, increasingly, […]

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The Business Rusch: The Logic Behind Self Publishing

Every morning, I read two or three newspapers on my iPad. One of those papers, The Los Angeles Times, has continued to showcase an editorial about the “death” of the self-published author. (I refuse to link to this thing; look it up yourself if you’re curious.) Okay, the article’s not really the death of the self-published author. But the stupid piece, which I have clicked […]

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The Business Rusch: Writing Like It’s 2009

Probably the most popular blog post I’ve written in the Business Rusch series appeared in May, 2011. Geared toward traditionally published writers and new writers coming in, “Writing Like It’s 1999” explains how the many truths of publishing from the last century are no longer truths, but myths. The post gets reprinted often. It’s part of my Surviving The Transition book (available in print, ebook […]

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The Business Rusch: Why Writers Disappear (Part Three)

My writing process is just plain goofy sometimes. Two weeks ago, I started what I thought would be a short blog post on why writers disappear. I had just given talk on the topic, and felt that it wouldn’t take much time to make it into a blog post. Um…never mind. Three posts later, I’m just finishing up. Apparently I can talk faster than I […]

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