The Business Rusch: Social Media (Discoverability Part 10)

 As I got deep into this discoverability series, I promised that I would examine marketing strategies from passive to active. I have to abandon that promise now, because most everything we’ll discuss from here on out will be active. By active, I mean you’ll have to do something—write something, design something, or pay for something—and you’ll have to do it several times. You had to […]

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The Business Rusch: More Passive Marketing (Discoverability Part 8)

 This week, Hugh Howey put a funny post on his website. Titled “One-Man Operation,” Hugh’s post profiles—if you want to call it that—the man who runs Nautilis Publishing in Taiwan. Nautilis publishes Hugh, and according to the post, has existed since 2010, and has done two books per year. They’re always bestsellers. Hugh says his book has sold 50,000 copies in Taiwan alone. Apparently, the […]

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Freelancer’s Survival Guide: Groups Continued (Networking Part Four)

Artwork donated by Pati Nagle. The Freelancer’s Survival Guide: Groups Continued (Networking Part Four) Kristine Kathryn Rusch I am an inveterate group builder.  I can’t help myself. (My dictionary, consulted because I can’t spell inveterate to save my life [you should have seen my first attempt], tells me that inveterate means fixed in habit and practice, particularly a bad one.  Yep. That fits.)  I build […]

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