The publishing industry has been shifting since 2009. Indie publishing has become a force since 2011 or so. At first, we writers made our work available, but the things that worked six years ago don’t work now. The problem is that the marketing gurus for writers are just other writers with an okay idea. As I’ve said all along, we writers must accept that we’re […]
Brand Identity is how you want customers to perceive your brand. Right now, remember, we’re dealing with building the brand. So you get to think about how you want that brand to be perceived. You need to imagine your target as you develop your brand identity. What do you want your target audience to think about your brand?
Let’s start wide with the overall steps to building a brand identity, and then I’ll refine for writers.
I love this blog. I love it because you readers make it so much better with your questions and comments. Last week, I wrote about the early stages of building a brand. In that post is something that seems pretty straightforward to me—define your target audience. Some of you remarked in the email and the comments that you’ve been struggling with this one thing […]
The letter from the indie writer encapsulated a lot of things that are happening in the field right now, and I thought I’d analyze those. I also figured it was timely, considering this indie writer wasn’t the only writer in the past month who had sent me email about recommendations on their prose from other “more successful” writers.
I don’t know what it is about the beginning of the year that brings out these insecurities. Maybe it’s the fact that many of us use the end of the year for reflection and then try to plan the upcoming year.
What struck me about this indie writer, and the reason I’m using her as an example, is that this incident is ramped up from the usual incidents.
As I write this in early January, fourth quarter numbers for all big businesses are just starting to trickle in. The whining about 2016 has commenced, some of it justified, some of it not.
The numbers aren’t just in for the major publishers; the numbers are in for indie writers as well. And the writers who crunch numbers are having varied reactions, often depending on years of business expertise.
I have a hunch that when all of the numbers arrive toward the end of this month or so, we’ll find out that 2016 was truly a mixed bag….
In talking to hybrid writers, I did miss something. It only concerned a handful of writers, and most of them only wrote one series. These writers would email me after they had indie-released a new book or two in their existing series, and complain that the series wasn’t growing.
When these writers were traditionally published, the series grew well. Each book sold better than the last. Now, even taking into account the year or so of sales, the books sold at the same number of copies or less than the previous volumes had.
I couldn’t figure it out…
Here’s the heartbreaking part of this new world. Many long-time writers, who want to go full indie, are abandoning their series rather than put money into their traditional publishers’ pocket. The first time I heard a writer say he was going to do that, I was shocked.
I realized that all these great things had happened in my career, and some other great things had happened in my life at the very same time, and I hadn’t taken the time to appreciate them. Yes, other outside things brought me down emotionally. While those things (as well as those emotions) are valid, they shouldn’t stop me from living day to day.
I decided I needed an attitude adjustment.
So, I decided to look back at some of the good things in my writing career, in the writing business, and in the craft, as preparation for the day of feasting that I’ll be enjoying while those of you outside of the States will go through your usual Thursday routines.
In no particular order, here’s what comes to mind: