The Business Rusch: Social Media Part 2 (or Discoverability Part 10 continued)

Boy, there are a lot of misconceptions among writers about social media and a few of those misconceptions cropped up in last week’s post. If you haven’t read last week’s post, please do so now, because I’m not going to recap in this post. I’m just going to continue forward. First, the misconceptions (or at least those as of the weekend before this post goes […]

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The Business Rusch: Social Media (Discoverability Part 10)

 As I got deep into this discoverability series, I promised that I would examine marketing strategies from passive to active. I have to abandon that promise now, because most everything we’ll discuss from here on out will be active. By active, I mean you’ll have to do something—write something, design something, or pay for something—and you’ll have to do it several times. You had to […]

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November 2010 Recommended Reading List

Even though I extol the virtues of electronic books, there’s still something to be said for going to the bookstore.  I picked up the Barrowcliffe below because it was on Powells Books (airport) recommended shelf.  I found half a dozen books in stores this week that I wouldn’t have seen otherwise. I read a lot in November, but much of it was newspapers and research […]

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Future Tense

My new column on the Internet Review of Science Fiction‘s website has already generated a few e-mails to me–and that was before I announced it.  This one is on sf & the future.  Check it out here.

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