Business Musings: Tempest in a Bestseller List

There’s less reason to game the Times list now, however. The list has bifurcated so much that you can climb the top of one of the many lists with sales that my first novel (which didn’t even sniff at the list) blew out of the water in its first week twenty-five years ago. Big publishers don’t make a lot of money on 5,000 copies. Indies do, compared to expenses. But big publishers do not.

So, the amount of work that someone had put into placing Sarem’s book on the bestseller list made no sense to me at all. Where was the profit here? What was the point? Bragging rights are nice, but unless you have money to burn, ordering 18,000 copies of your own book is pretty expensive.

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Business Musings: Expand Your Target Audience 2: Slow Growth (Branding/Discoverability)

  Writers always believe that they can become a bestseller if they only goose their sales properly. I actually had a brand-new writer scream at me once about this very thing. Back in the early days of Amazon’s Kindle, she had “sold” 50,000 copies of her only novel by giving it away for free. “I’ll take my 50,000 sales over your sales any day,” she […]

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Business Musings: How To Build A Brand 2: The Intermediate Stages (Branding/Discoverability)

So when I write these posts, I feel a deep frustration. Because my brand, in almost all of its forms, is extremely messy.

These posts, as I said from the beginning, are for me, writing to myself about all the various things I can do to improve my branding or, in most instances, take control of it.

If I were in the lucky position that most of you indies are in, I could define my Rusch brand from the beginning as something that spans genres, that uses a multitude of styles, that promises quality of a certain type, but never compromises on some things….

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Business Musings: Bestseller Lists and Other Dreams

In March, Marie Force announced she would no longer chase the bestseller lists when she released her latest book title. She wrote a great, honest, and direct blog about her thinking, and I urge you to read it all. In the blog, she describes a trajectory of obsession and disillusionment that is very familiar to me. I’ve gone through that range of emotions several times […]

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Some Holiday Fun

WMG Publishing has started making videos for internet ads. The videos are especially useful on Facebook, or so I’m told. I’m putting together a few of the videos–and I’m no expert. But I’m having fun. Here’s the holiday video. Enjoy!

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Business Musings: Good Things

While I was digging deep into the ugliness that traditional publishing contracts have devolved into, the indie publishing world has grown and changed and become even more positive. More than a light at the end of the tunnel, the indie world has become a haven to those of us willing to work hard and to understand that real achievement takes time. It amazes me how […]

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Business Musings: Because…September

I’m great with schedules. I have a dozen calendars, all with great purpose. I have a computer calendar that notifies me of deadlines and future projects.

It all works—when I have writing deadlines. I set it up for traditional publishing writing deadlines. I have never put promotion on my calendar. Ever. Because I do the minimal amount.

But this fall, failing to put even the most minimal promotion on my calendar has led to a series of problems.

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Slacker Woman’s News Post

Okay, I’m not completely a slacker. But I’ve been slow in updating you on all that’s been going on. That’s partly because I’ve been writing a Diving Universe novel that kicked my butt all winter. I finished draft one yesterday. Yes, I said Diving Universe. I started out writing a novella to explain something to myself, and ended up with at least 100,000 words. (That’s […]

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Bargains, Short Stories, and the Final Interim Fate

Being offline has put me behind on the news. First, and most important, as of today, you can get the final book in the Interim Fates trilogy. Brittany Bends takes place in my old hometown of Superior, Wisconsin….

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Business Musings: The Overwhelmed Writer

Fortunately for me, indie publishing came along. I was able to get out of the traditional publishing novel merry-go-round, which never suited me, and able to publish my novels on my own.

There are a lot of capable people working in traditional publishing, some fantastic editors, and publishers who really care about writers and books. I love working with those people. I consider it a privilege to interact with them.

But now, I’m straddling both worlds, and I find myself a bit overwhelmed by the weirdness of both pace and deadlines.

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