Business Musings: How To Build A Brand 2: The Intermediate Stages (Branding/Discoverability)

So when I write these posts, I feel a deep frustration. Because my brand, in almost all of its forms, is extremely messy.

These posts, as I said from the beginning, are for me, writing to myself about all the various things I can do to improve my branding or, in most instances, take control of it.

If I were in the lucky position that most of you indies are in, I could define my Rusch brand from the beginning as something that spans genres, that uses a multitude of styles, that promises quality of a certain type, but never compromises on some things….

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Business Musings: Bestseller Lists and Other Dreams

In March, Marie Force announced she would no longer chase the bestseller lists when she released her latest book title. She wrote a great, honest, and direct blog about her thinking, and I urge you to read it all. In the blog, she describes a trajectory of obsession and disillusionment that is very familiar to me. I’ve gone through that range of emotions several times […]

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Some Holiday Fun

WMG Publishing has started making videos for internet ads. The videos are especially useful on Facebook, or so I’m told. I’m putting together a few of the videos–and I’m no expert. But I’m having fun. Here’s the holiday video. Enjoy!

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Business Musings: Good Things

While I was digging deep into the ugliness that traditional publishing contracts have devolved into, the indie publishing world has grown and changed and become even more positive. More than a light at the end of the tunnel, the indie world has become a haven to those of us willing to work hard and to understand that real achievement takes time. It amazes me how […]

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Business Musings: Because…September

I’m great with schedules. I have a dozen calendars, all with great purpose. I have a computer calendar that notifies me of deadlines and future projects.

It all works—when I have writing deadlines. I set it up for traditional publishing writing deadlines. I have never put promotion on my calendar. Ever. Because I do the minimal amount.

But this fall, failing to put even the most minimal promotion on my calendar has led to a series of problems.

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Slacker Woman’s News Post

Okay, I’m not completely a slacker. But I’ve been slow in updating you on all that’s been going on. That’s partly because I’ve been writing a Diving Universe novel that kicked my butt all winter. I finished draft one yesterday. Yes, I said Diving Universe. I started out writing a novella to explain something to myself, and ended up with at least 100,000 words. (That’s […]

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Bargains, Short Stories, and the Final Interim Fate

Being offline has put me behind on the news. First, and most important, as of today, you can get the final book in the Interim Fates trilogy. Brittany Bends takes place in my old hometown of Superior, Wisconsin….

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Business Musings: The Overwhelmed Writer

Fortunately for me, indie publishing came along. I was able to get out of the traditional publishing novel merry-go-round, which never suited me, and able to publish my novels on my own.

There are a lot of capable people working in traditional publishing, some fantastic editors, and publishers who really care about writers and books. I love working with those people. I consider it a privilege to interact with them.

But now, I’m straddling both worlds, and I find myself a bit overwhelmed by the weirdness of both pace and deadlines.

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Tiffany Tumbles into Print!

Today’s a big day for me. Tiffany Tumbles, the first in the Interim Fates series, hits print. Getting Tiffany in front of you readers took some work—and I don’t just mean the writing. The Interim Fates appeared one afternoon as I wrote the Fates series under my Kristine Grayson pen name. The Fates got demoted, and someone had to take their place—hence “interim.” For some […]

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Business Musings: The Crappy Parts of the Job

As I thought of all that writing I wasn’t doing because of promoting my own projects, I had been feeling sorry for myself.

And then I flashed back on that conversation with friends who were trying to sell to a traditional publishing house and who weren’t getting anything back from that house. The house expected those writers to do what indie writers do, and get paid less for it.

My realization? Pretty simple, really…

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