Every year, we hold a Business Master Class at the Oregon Coast. We gather a lot of knowledge and boot-strap information. All of us are indie or hybrid, and we’re looking for ways to improve our careers. And some of this is for me, since traveling to a big conference like NINC is exceedingly difficult for me (I can’t fly any more) and I’d […]
I mentioned a few posts back that I would have a lot of news this fall. And I do. It stuns me. First, let me thank all the people who have supported the Pulphouse Kickstarter so far. As I write this, we’ve hit two of our stretch goals and are halfway to the third. The first stretch goal guaranteed an extra electronic issue of the […]
There’s less reason to game the Times list now, however. The list has bifurcated so much that you can climb the top of one of the many lists with sales that my first novel (which didn’t even sniff at the list) blew out of the water in its first week twenty-five years ago. Big publishers don’t make a lot of money on 5,000 copies. Indies do, compared to expenses. But big publishers do not.
So, the amount of work that someone had put into placing Sarem’s book on the bestseller list made no sense to me at all. Where was the profit here? What was the point? Bragging rights are nice, but unless you have money to burn, ordering 18,000 copies of your own book is pretty expensive.
Writers always believe that they can become a bestseller if they only goose their sales properly. I actually had a brand-new writer scream at me once about this very thing. Back in the early days of Amazon’s Kindle, she had “sold” 50,000 copies of her only novel by giving it away for free. “I’ll take my 50,000 sales over your sales any day,” she […]
So when I write these posts, I feel a deep frustration. Because my brand, in almost all of its forms, is extremely messy.
These posts, as I said from the beginning, are for me, writing to myself about all the various things I can do to improve my branding or, in most instances, take control of it.
If I were in the lucky position that most of you indies are in, I could define my Rusch brand from the beginning as something that spans genres, that uses a multitude of styles, that promises quality of a certain type, but never compromises on some things….
WMG Publishing has started making videos for internet ads. The videos are especially useful on Facebook, or so I’m told. I’m putting together a few of the videos–and I’m no expert. But I’m having fun. Here’s the holiday video. Enjoy!
While I was digging deep into the ugliness that traditional publishing contracts have devolved into, the indie publishing world has grown and changed and become even more positive. More than a light at the end of the tunnel, the indie world has become a haven to those of us willing to work hard and to understand that real achievement takes time. It amazes me how […]
I’m great with schedules. I have a dozen calendars, all with great purpose. I have a computer calendar that notifies me of deadlines and future projects.
It all works—when I have writing deadlines. I set it up for traditional publishing writing deadlines. I have never put promotion on my calendar. Ever. Because I do the minimal amount.
But this fall, failing to put even the most minimal promotion on my calendar has led to a series of problems.
Okay, I’m not completely a slacker. But I’ve been slow in updating you on all that’s been going on. That’s partly because I’ve been writing a Diving Universe novel that kicked my butt all winter. I finished draft one yesterday. Yes, I said Diving Universe. I started out writing a novella to explain something to myself, and ended up with at least 100,000 words. (That’s […]