The Business Rusch: When The Old Ways Work (Discoverability Part 13)

Yeah, yeah, I was pretty disparaging of the old ways to promote books back fifteen weeks ago, when I was just digging into this series. And there’s a good reason to disparage the way Things Have Always Been Done. But here’s the catch: The old ways work. Occasionally. Sometimes. When done right. They usually aren’t done right. In fact, most places—including traditional publishers—use all the […]

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The Business Rusch: Samples (Discoverability Part 12)

 Every now and then, indie writers erupt into discussions of price.  Writers remain convinced—no matter how much logic you show them—that readers won’t buy a book written by a new writer unless that book is cheap. If that statement were true, then traditional publishing would not exist. Traditional publishing—as long as it has been around—has sold books by new writers at the same price as […]

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The Business Rusch: With A Little Help From My Friends (Discoverability Part 11)

When we set up the anthology workshop that we held last week, Dean Wesley Smith told everyone that they would have a great opportunity to network. After all, 50 professional writers whose work runs the gamut of the fiction genres would be there from all over the world. A few of the new attendees worried about that admonition because, as introverts, being in a new […]

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The Business Rusch: Social Media (Discoverability Part 10)

 As I got deep into this discoverability series, I promised that I would examine marketing strategies from passive to active. I have to abandon that promise now, because most everything we’ll discuss from here on out will be active. By active, I mean you’ll have to do something—write something, design something, or pay for something—and you’ll have to do it several times. You had to […]

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The Business Rusch: Blogs, Guest Blogs, and Blog Interviews (Discoverability Part 9)

 Before I get too deep in this week’s blog post, I’m going to point out a few things of my own that will be part of future blog posts (and also touch upon past posts). First, I’m participating in the first of three book bundles. This kind of bundle (there are several other kinds, which we’ll discuss) combines the fan bases of eight different writers. […]

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The Business Rusch: More Passive Marketing (Discoverability Part 8)

 This week, Hugh Howey put a funny post on his website. Titled “One-Man Operation,” Hugh’s post profiles—if you want to call it that—the man who runs Nautilis Publishing in Taiwan. Nautilis publishes Hugh, and according to the post, has existed since 2010, and has done two books per year. They’re always bestsellers. Hugh says his book has sold 50,000 copies in Taiwan alone. Apparently, the […]

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Book Bargains, Preorders, Nelscott, and Workshops!

How did it get to be February 1? I’m buried on a bunch of projects, with more coming up. (Yes, Retrieval Artist fans, the third novel in this cycle is proceeding apace.) Before I forget what day it is again, I figured I’d better share this timely information.  First, I’m participating in a book bundle done on bookbale.com. My novel, Alien Influences, which was a finalist […]

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The Business Rusch: Branding (Discoverability Part 6)

Last week, I got taken to task all over writer communities on the internet (and probably in writers’ group meetings as well) for telling writers with only one or two books out not to worry about promotion. The response I got in the comments to last week’s blog were mild compared to the vitriol my poor name got subjected to on the private message boards. […]

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Two Mystery Stories, Some Freebies, And A Deal

This month, I have two new mystery stories out. They couldn’t be more different. The first, “Asset Protection,” is a novelette about shoplifting. Yes, shoplifting. And so much more. You can find it in the current issue of Alfred Hitchcock’s Mystery Magazine. The second story is an artier piece in Crimewave 12. Called “Trial,” it explores something much darker than shoplifting, and in a much shorter fashion. I […]

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Holiday Reading

Halloween’s over, and so is Daylight Savings Time. I’m already seeing ads for Black Friday specials, and those sales won’t happen for another 27 days. People love to experience the season, and they love to read about the season. Holiday books always come out early enough for folks to read while the cookies bake and the turkey defrosts. So, in the spirit of the holidays, […]

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