Kristine Kathryn Rusch

The Business Rusch: Social Media (Discoverability Part 10)

 As I got deep into this discoverability series, I promised that I would examine marketing strategies from passive to active. I have to abandon that promise now, because most everything we’ll discuss from here on out will be active. By active, I mean you’ll have to do something—write something, design something, or pay for something—and […]

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The Business Rusch: Book As Event

I finished my second novel (as an adult) on the day my best friend from high school gave birth to her second child. My friend called me from the hospital to tell me the great news and then, because she was a sweet woman and because she was from the upper Midwest, she reflexively asked […]

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The Business Rusch: The Bad Book

This week, I finished reading a bad book by one of my favorite authors. Well, “finished reading” isn’t accurate. “Paged through the last half” is probably better. The book was astoundingly bad. The author decided to go 50 Shades of Grey on me when she’d never written more than a fade-to-black sex scene before. But […]

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