The Business Rusch: When The Old Ways Work (Discoverability Part 13)

Yeah, yeah, I was pretty disparaging of the old ways to promote books back fifteen weeks ago, when I was just digging into this series. And there’s a good reason to disparage the way Things Have Always Been Done. But here’s the catch: The old ways work. Occasionally. Sometimes. When done right. They usually aren’t […]

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The Business Rusch: Samples (Discoverability Part 12)

 Every now and then, indie writers erupt into discussions of price.  Writers remain convinced—no matter how much logic you show them—that readers won’t buy a book written by a new writer unless that book is cheap. If that statement were true, then traditional publishing would not exist. Traditional publishing—as long as it has been around—has […]

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The Business Rusch: With A Little Help From My Friends (Discoverability Part 11)

When we set up the anthology workshop that we held last week, Dean Wesley Smith told everyone that they would have a great opportunity to network. After all, 50 professional writers whose work runs the gamut of the fiction genres would be there from all over the world. A few of the new attendees worried […]

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The Business Rusch: Social Media Part 2 (or Discoverability Part 10 continued)

Boy, there are a lot of misconceptions among writers about social media and a few of those misconceptions cropped up in last week’s post. If you haven’t read last week’s post, please do so now, because I’m not going to recap in this post. I’m just going to continue forward. First, the misconceptions (or at […]

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The Business Rusch: Social Media (Discoverability Part 10)

 As I got deep into this discoverability series, I promised that I would examine marketing strategies from passive to active. I have to abandon that promise now, because most everything we’ll discuss from here on out will be active. By active, I mean you’ll have to do something—write something, design something, or pay for something—and […]

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The Business Rusch: Blogs, Guest Blogs, and Blog Interviews (Discoverability Part 9)

 Before I get too deep in this week’s blog post, I’m going to point out a few things of my own that will be part of future blog posts (and also touch upon past posts). First, I’m participating in the first of three book bundles. This kind of bundle (there are several other kinds, which […]

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The Business Rusch: More Passive Marketing (Discoverability Part 8)

 This week, Hugh Howey put a funny post on his website. Titled “One-Man Operation,” Hugh’s post profiles—if you want to call it that—the man who runs Nautilis Publishing in Taiwan. Nautilis publishes Hugh, and according to the post, has existed since 2010, and has done two books per year. They’re always bestsellers. Hugh says his […]

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The Business Rusch: Marketing And Readers (Discoverability Part Who Knows)

Here’s the great thing about writing this nonfiction series in public: you folks let me know when I’m not being clear or if there’s something I need to explain. I’ve worked in so many aspects of business, and owned so many different kinds of companies, that some of the knowledge I have which I take […]

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The Business Rusch: Pricing Part 2 Or (Discoverability Part 7 Continued)

 As expected, I couldn’t answer e-mails or work long on my blog last week. I may take that tactic this week as well, because you folks had a much better conversation in the comments than you would have had with me involved. Besides, I don’t like talking about pricing. Yet here I go with the […]

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