The Business Rusch: Branding (Discoverability Part 6)

Last week, I got taken to task all over writer communities on the internet (and probably in writers’ group meetings as well) for telling writers with only one or two books out not to worry about promotion. The response I got in the comments to last week’s blog were mild compared to the vitriol my poor name got subjected to on the private message boards. […]

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The Business Rusch: In The Beginning (Discoverability Part 5)

Alert American music fans monitoring social media in the wee hours of Friday, December 13th, became—for a few hours anyway—the most newsworthy fan base in the world. Somewhere around midnight on either Thursday or Friday depending on the time zone,  Beyoncé—in the words of Consequence of Sound’s editor-in-chief Michael Roffman —“simply uploaded her fifth, eponymous-titled album to iTunes, complete with 17 videos to accompany the album’s […]

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The Business Rusch: A Paradigm Shift (Discoverability Kinda)

As many of you already know, I write out of order. It is, perhaps, the most irritating part of my own writing process—at least to me. Fortunately, this new world of publishing really works for someone like me. Everything I write is not set in stone. I can move the pieces around when I’m done. Why am I starting like this? The clue is in […]

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The Business Rusch: The Old Ways Part 2 (or Discoverability Part 4 Continued)

Last week, I wrote a blog about the way traditional publishers market bestselling books. Most writers, indie published and traditionally published, mimic what traditional publishers do for their bestsellers. Unfortunately, traditional publishers put very little thought into their promotions. As long-time traditionally published bestseller (who happened to be a salesman before he became a writer) stated in his response to last week’s blog: Publishing is […]

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The Business Rusch: The Old Ways (Discoverability Part 4)

Here’s how writers decide to market their books: They read blogs and articles, which tell them the best thing to do. Or, they mimic what they’ve seen other authors do. Or, they try to act like big traditional publishers, by funding their own book tours and doing signings. I’d say that’s no way to run a business, but honestly, that’s how traditional publishers have run […]

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The Business Rusch: The Fierce Urgency of Now (Discoverability Part 3)

 We’re all familiar with the “fierce urgency of now.” We have experienced it all of our lives. It’s that feeling that we have to have something or have to do something right now or we’ll lose the chance. When it comes to buying something, “the fierce urgency of now” used to drive our purchasing life. Back in the days of brick-and-mortar stores only, back in […]

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The Business Rusch: The Helpful Reader (Discoverability Part Two)

I publish this blog late on Wednesday night my time so that readers have the blog on Thursday. In the United States, this Thursday is our annual day set aside for giving thanks. Before I start this blog, let me give thanks for all of you. You’ve come to this blog on a regular basis for years now, and I greatly appreciate it. Thank you. […]

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The Business Rusch: Advertising, Print Editions, and Traditional Publishing (Discoverability Part One)

 The latest buzz word in the publishing industry is “discoverability.” Everyone’s worried about the “mountain of crap” that self publishing will (has?) brought into the industry—including self published authors. Everyone ignores two important facts: one person’s crap is another person’s beloved book, and publishing has always produced books in great volume. The newly merged Penguin Random House (or Randy Penguin as one of my favorite […]

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The Business Rusch: Storytelling

I really hate the term “writer.” It’s not accurate. Yeah, I’m a writer. But honestly, what I really am is a storyteller.  I tell stories, and I use fiction on the page (digital or paper) as my medium. I mention this, because for the past few weeks, I’ve been doing a lot of reading and I’ve also been doing a lot of teaching. I’ve helped […]

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The Business Rusch: Reality Check

 The beginning of November marks the start of the holiday season here in the United States. Right after Halloween, retailers pretend that they’re helping everyone decide what to buy for Thanksgiving meals, but in reality, they’re trying to get customers into the stores for the day after Thanksgiving or Black Friday. For writers, November 1 marks the beginning of NaNoWriMo, or National Novel Writing Month. […]

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