Business Musings: Applying Niche Marketing (Niche Marketing Part 6)

For a free audio version of this post, click here. My plan all along for this series was to take a few projects of mine and use them as examples of ways to apply niche marketing thinking to books. It took me a while to get here. If you want to see some real world examples, take a look at the previous post. If you’re […]

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Recommended Reading List: June 2023

A lot of reading in June, but mostly for various editing projects. One of them, the Holiday Spectacular, will have a Kickstarter that goes live in October. Before that, though, you can sample our Christmas in July promotion of the Spectacular with the compilation of last year’s stories. What I did read outside of that project I liked, but not enough to recommend. I read […]

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Business Musings: One Thing. Maybe One And A Half. (Niche Marketing Part 5)

To get a free audio version of this post, click here. This little niche marketing series continues, and what we need are examples. Fortunately, I have them. Note: if you’re new to this series, please go back and start with the first post. In the second part of this series, I listed the various books I have published and which are currently still on the […]

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Recommended Reading List: May, 2023

I’m still behind on posting these, but I’m catching up, despite emergency vet visits and five dentist visits for me so far. (That’s so fun. Not.) I’m getting there, though. May was a hectic month as well, with the end of school, the end of a cold, another workshop, and lots of visitors. I still managed to read for enjoyment quite a bit. Have to […]

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Business Musings: A Few General Marketing Strategies (Niche Marketing Part 4)

For A Free Audio Version of This Blog, Click Here. At the risk of overwhelming you all, I’m going to discuss strategies for niche marketing before I get specific. Please note that this is the fourth post in a series on niche marketing. Please look at the previous three posts so that you know where I’m coming from, particularly last week’s post. And remember, that […]

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Business Musings: A Few Benefits of Niche Marketing (Niche Marketing Part 3)

For an audio version of this blog, click here. I dithered a lot before starting this post. I wanted to show you how to pare that long list of mine that I featured in the previous blog down into something manageable, to show how niche marketing is done in an effective manner. But I couldn’t get myself started. Granted, I had a very sick cat […]

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Business Musings: One Thing Versus Many (Niche Marketing Part Two)

For an audio version of this blog, click here. This summer, we have finally decided to revamp a number of things about our business. Dean and I started WMG Publishing over 13 years ago, and based it on the traditional publishing model. Back then, we didn’t see that traditional publishing would make itself mostly irrelevant. We figured traditional publishing and self-publishing would exist side-by-side. That’s […]

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Recommended Reading List: April 2023

Wow, am I late on this. No, I have not dropped the Recommended Reading list, but it was the one thing that could go by the wayside during one of my busiest springs ever. So I have two months of reading list to get to. I hope to finish this by the end of June…before June’s list is due in July. Fingers crossed! I’m amazed […]

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Business Musings: Niche Marketing Part One

For an audio version of this blog, click here. Niche marketing has existed since the beginning of marketing. Back in the day, though, companies didn’t call it “niche” marketing. These places marketed to their category or their type. The idea that something could be marketed to everyone was a mid-20th century idea, bolstered by television. When programs went out to 120 million viewers or more […]

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Business Musings: If Not Big Names, Then What?

For an audio version of this blog, click here. I opened a can of worms in my own head when I wrote last week’s blog which I titled “Stars.” The post deals with the fact that there are no big names in entertainment any longer, except for legacy names, like Harrison Ford in movies and Stephen King in fiction. A source I quoted from The […]

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