Business Musings: Vexing Numbers

In May, NBC’s former flagship reality TV show, The Voice, hit a weird patch. Adam Levine, one of two remaining original coaches, left the series suddenly, the day after the season finale. Two weeks before, Levine had posted on social media that he would return to The Voice for the next season. Indeed, The Hollywood Reporter says that Levine had signed on to The Voice […]

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Business Musings: Brand Identity (Branding/Discoverability)

Brand Identity is how you want customers to perceive your brand. Right now, remember, we’re dealing with building the brand. So you get to think about how you want that brand to be perceived. You need to imagine your target as you develop your brand identity. What do you want your target audience to think about your brand?

Let’s start wide with the overall steps to building a brand identity, and then I’ll refine for writers.

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The Business Rusch: Changing Times (Overview)

The Business Rusch: Changing Times (Overview) Kristine Kathryn Rusch As I have mentioned many times in the past, my industry—publishing—is changing.  I have written a few posts about it, but generally, I have avoided the topic.  My reason is simple: this business blog, and the Freelancer’s Guide before it, are geared toward the general business reader, not just toward everyone in the publishing industry. However, […]

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