The Business Rusch: When The Old Ways Work (Discoverability Part 13)

Yeah, yeah, I was pretty disparaging of the old ways to promote books back fifteen weeks ago, when I was just digging into this series. And there’s a good reason to disparage the way Things Have Always Been Done. But here’s the catch: The old ways work. Occasionally. Sometimes. When done right. They usually aren’t done right. In fact, most places—including traditional publishers—use all the […]

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Freelancer’s Survival Guide: 21st Century Thinking (Advertising Part 2)

Artwork donated by Pati Nagle. The Freelancer’s Survival Guide: 21st Century Thinking (Advertising Part 2) Kristine Kathryn Rusch Last week, I mentioned that I’d been thinking about advertising in a very 20th century manner.  I’ve been thinking about a lot of things in 20th century manner, which makes sense, considering I spent 40 years in the 20th century, and only 10 in the 21st (so […]

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