ads – Kristine Kathryn Rusch

The Business Rusch: When The Old Ways Work (Discoverability Part 13)

March 19, 2014March 23, 2014Kristine Kathryn Rusch52 Comments

Yeah, yeah, I was pretty disparaging of the old ways to promote books back fifteen weeks ago, when I was just digging into this series. And there’s a good reason to disparage the way Things Have Always Been Done. But here’s the catch: The old ways work. Occasionally. Sometimes. When done right. They usually aren’t […]

Freelancer’s Survival Guide: 21st Century Thinking (Advertising Part 2)

July 8, 2010November 15, 2010Kristine Kathryn Rusch15 Comments

Artwork donated by Pati Nagle. The Freelancer’s Survival Guide: 21st Century Thinking (Advertising Part 2) Kristine Kathryn Rusch Last week, I mentioned that I’d been thinking about advertising in a very 20th century manner. I’ve been thinking about a lot of things in 20th century manner, which makes sense, considering I spent 40 years in […]