Business Musings: Advertising: The Year in Review Part 6

2022: The year that advertising stopped working. That’s not true, but it feels true. Conversations at the 20Booksto50K conference were all about the broken ad revenues, and the inability to goose algorithms. BookBub ads don’t seem as effective. Newsletter campaigns aren’t working. And what happened to all the book bloggers? Nothing seemed to get a […]

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Business Musings: Advertising, Marketing, and Connection

Every time I turn around, someone is talking about advertising. It seems like every news story mentions it. Many of the magazines I subscribe to mention it. When I go on social media someone is discussing it. Right now, every business article that revolves around Hollywood or movies or TV mentions advertising, because it’s changing. […]

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Business Musings: Define Your Target Audience: The Intermediate Stages (Branding/Discoverability)

In the past eight or so years since indie publishing took off, writers found that the commodity they lack the most is time. Time to write. Time to research. Time to read. Time to market. We get inundated daily with shoulds and have-tos. Someone is always so much more successful than we are, and they’re […]

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The Business Rusch: How To Measure Success (Discoverability Part The Last)

Even though I posted a business blog on Tuesday, I couldn’t let a Thursday go by without a blog post. Especially since this week marks the fifth anniversary of the Business Rusch (and the business blog that came before it, The Freelancer’s Survival Guide). Yep, I’ve hit every single Thursday for five years, without a […]

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The Business Rusch: The Fierce Urgency of Now (Discoverability Part 3)

 We’re all familiar with the “fierce urgency of now.” We have experienced it all of our lives. It’s that feeling that we have to have something or have to do something right now or we’ll lose the chance. When it comes to buying something, “the fierce urgency of now” used to drive our purchasing life. […]

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The Business Rusch: Changing Times (Overview)

The Business Rusch: Changing Times (Overview) Kristine Kathryn Rusch As I have mentioned many times in the past, my industry—publishing—is changing.  I have written a few posts about it, but generally, I have avoided the topic.  My reason is simple: this business blog, and the Freelancer’s Guide before it, are geared toward the general business […]

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